By Gilbert Alasa. Douglas Holt, in his text, Cultural Brand Strategy, argued that cultural innovation has its pivotal role in launching and reinvigorating billion dollar...
By Lukmon Oloyede. Globally, Coca-Cola is set for a significant shift in its marketing strategy. The beverage giant on Tuesday announced that for the first...
By Lukmon Oloyede. Following the recent release of the Nigerian Violence against Children Survey Report conducted by the United Nations Children’s Fund (UNICEF) in...