Brand Intelligence News

LG Redefines Fabric Care With Direct Drive Washing Machines

[ad id=”187″]Conscious of the need for a more reliable laundry experience LG has unveiled a new Direct Drive washing machine which takes fabric care to a new level by delivering cutting-edge solutions for consumers’ laundry needs.
Speaking on the core technology behind the washing machine, General Manager, Home Appliances Division, LG Electronics West Africa operations, Mr. Hyunwoo Jung, said: “The new range of LG Direct Drive Washing Machines uses a Direct Drive Motor that eliminates belt, clutches and pulleys which are found in conventional Washing Machines thereby, giving extra durability, low noise and vibration levels with better washing performance.”
LG_Wave_Series“Direct Drive technology is a patent of LG Electronics and has won many international awards for its performance and consistency with international best practice in quality assurance. LG’s proprietary 6 Motion Direct Drive technology is the magic behind our success and it’s the type of innovation that will continue to drive us toward our goal to create value-added solutions which bring greater convenience and efficiency to our consumers’ everyday life.”
Contemporary washing machine offerings by LG Electronics are equipped with the innovative Inverter Direct Drive motor, which delivers cleaner and greener washing, and makes the washing machines more energy-efficient, durable, and quieter with less vibration.
LG washing machines have overtime proven to be unparalleled when it comes to performance and value. Its expanded washing machine range is specifically designed for simple living.
READ  MORE Absolut Vodka Sponsors Best New Act Award at MAMA 2015
The 6-Motion Direct Drive washing machines allows the drum to tailor each load from a combination of 6 unique motions: rolling, stepping, swinging, scrubbing, filtration and tumbling unlike the one motion— tumbling, available in most front-load washers. The LG direct drive technology has over time raised the bar for washing machines.

Related posts

Etisalat Begins 2016 Cliqfest At UNIUYO

Desmond Ekeh

‘X’ Reveals Plan To Charge Users $1 To Post On Platform

Precious Chinaza

#ENDSARS: Protesters Insist On Reforms As IGP Scraps SARS

Desmond Ekeh

Leave a Comment