By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Brand IQBrand IQBrand IQ
  • News
    • IMC/Brand News
    • Business/Economy
    • Technology/Digital
    • Finance and Banking
    • Sports/Entertainment
  • Business Insight
    • Tech Trend
    • AdSense
    • Book Review
    • Brand Feature
    • Brand iQ Sports
    • Brand Heritage
    • Brand Review
    • CEO Interview
    • Cover Story
    • Industry
  • Envogue
    • Brand Culture
    • Lifestyle
    • Movies
    • Music
    • Sports
    • Tech-Trends
  • Newsletter
  • Video
  • Academy
  • Audio
  • Gallery
  • Archives
Reading: UBA Expands Brand Equity, Unveils Customer Promo at Lagos Trade Fair
Share
0

No products in the cart.

Notification Show More
Font ResizerAa
Brand IQBrand IQ
0
Font ResizerAa
  • Academy
  • Video
  • Gallery
  • Archives
  • Business/Economy
  • Campaigns
  • Technology/Digital
  • Finance and Banking
  • Sports/Entertainment
Have an existing account? Sign In
Follow US
  • Advertise
© 2025 Brand IQ. All Rights Reserved.
Brand IQ > Blog > IMC/Brand News > UBA Expands Brand Equity, Unveils Customer Promo at Lagos Trade Fair
IMC/Brand News

UBA Expands Brand Equity, Unveils Customer Promo at Lagos Trade Fair

Joshua
Last updated: November 11, 2025 8:42 am
Joshua
2 weeks ago
83 Views
Share
3 Min Read
SHARE

United Bank for Africa Plc has launched a special draw for its customers as it headline-sponsored the Lagos International Trade Fair for the seventh consecutive year.

In a statement on Monday, the bank said its sponsorship of the annual trade fair reiterated its commitment to supporting the growth of small and medium-scale businesses for global impact.

The Lagos International Trade Fair is organised by the Lagos Chamber of Commerce and Industry. This year’s edition, which kicked off on Friday at the Tafawa Balewa Square, Onikan, Lagos, will be open to all until 17 November 2025 and is expected to attract thousands of exhibitors, investors, and visitors from across Nigeria and beyond.

UBA said that the special draw was initiated in line with its customer-first philosophy.

Speaking during the opening ceremony of the fair, UBA’s Head of SME Banking, Babatunde Ajayi, underscored the strategic importance of the longstanding partnership with the LCCI while reaffirming that this collaboration is a critical component of the bank’s core mission to mobilise capital as well as empower enterprises of all scales, with a focus on growing SMEs for global impact.

“Our consistent support for the LITF and our strategic, bank-wide initiatives around the AfCFTA are interconnected,” Ajayi stated. “They are two sides of the same coin, and it reflects a deep-seated commitment to building the robust financial architecture required to empower African businesses and enable them to trade seamlessly across borders.”

UBA’s Group Head, Marketing and Corporate Communications, Alero Ladipo, positioned the bank’s participation within the context of its vision for Africa’s economic transformation, as detailed in its recently published white paper on achieving a $4tn continental economy.

“The LITF represents one of several strategic platforms through which UBA is actively translating the ambitious goals of our white paper into tangible action,” Ladipo said. “Our comprehensive roadmap to a $4tn African economy is being built through practical, on-ground engagements such as this, which are focused on growing SMEs for global impact. These are platforms that directly connect businesses, facilitate commerce, and unequivocally demonstrate our resolve to turn a bold vision into a tangible reality for millions.”

Ladipo noted that deep partnerships, complemented by continuous digital innovations and cross-border trade solutions, will lay the groundwork for sustainable, inclusive economic growth that benefits corporations, SMEs, and individual entrepreneurs across Africa.

At the fair, UBA said that it has a dedicated, full-service branch within the grounds, and account holders who perform any transaction, such as deposits, withdrawals, or transfers, at this branch will be instantly eligible to participate in a special “Lucky Dip” draw, which offers them the chance to win a variety of premium prizes.

How Brand Association Drives Brand Equity: The Volvo-Polo Case Study and Lessons for African Marketers
Emirates, SAA Deepen Codeshare Agreement for Festive Rush
Brand Nigeria: Wike-Yerima Spat Stains Image as Super Eagles Restore Hope with 4-1 Triumph Over Gabon 
L’Oréal Partners Inter African Marketing, Launches First L’Oréal-only Travel Retail in Africa
BATN Leads Campaign for Sustainable Energy Transition
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Telegram Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Surprise0
Wink0
Previous Article CIO Golf Tourney Partners Kenya’s Safari Tour
Next Article 5 Key Trends from the AdForum Worldwide Summit 2025
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Weekly Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Business Insight

Follow US

Find US on Social Medias
FacebookLike
XFollow
YoutubeSubscribe
TelegramFollow
Popular News
Sports/Entertainment

CAF, PUMA Unveil AFCON 2025 Ball

Joshua
By
Joshua
2 weeks ago
U-20 W’Cup: Flying Eagles seek redemption against Saudi
Leadway Pensure AUM Rises to N1.35tn
Three Crowns Marks Decade of Celebrating Mothers
Celebrating Excellence. Inspiring Innovation.

Newsletter

Signup For The BrandIQ Newsletter

A weekly Newsletter
Business Insight
Brand IQ

Brand IQ is an online platform that provides news and information about various topics, including current events, entertainment, politics,sports,technology, and more.

Facebook Twitter Youtube
  • News
  • Business Insight
  • EnVogue
  • Newsletter
  • Academy
  • Events
  • Video
  • Gallery
  • Archives
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions

Copyright 2013 – 2025 Brand IQ. All Rights Reserved

Site Credit
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?