Foremost manufacturer of premium energy drinks, Amber Limited has commissioned a new ultra modern corporate office complex situated at Ogba, in the Ikeja axis of Lagos.
The commissioning and unveiling of the new warehouse and office complex according to the brand manufacturer is to enhance accessibility of the products to consumers and the distributors alike.
Speaking during the formal unveiling of the new warehouse and corporate office complex that took place before a huge gathering of consumers and distributors of the product, the General Manager, Amber Energy Drinks Limited, Ms Titilayo Adedeji explained that the launch of the new office was consistent with the company’s objective to politely project the brand identity and essence of the premium energy drink.
According to the company boss “As a responsible corporate entity, one of the major things we wanted to reiterate is that we don’t compromise on quality and it is important the way we portray ourselves to the public.”
“So, it was important we put a lot into what our head office and warehouse look like. Because we tell our distributors that the warehouse has to be in a certain way, we have to be able to show them what we want. So it took us time and resources to achieve that, but we have them in here now.”
The new complex houses several office spaces for senior management staff and sales officers of the company while the newly constructed warehouse situated within the expansive company premises has a huge storage capacity for millions of the company’s products.The new office is strategically located within the premises for accessibility purpose for teeming customers and distributors of the product brand.
“I feel the location of our new corporate office is strategic and that’s because our product is both aspirational and accessible. It’s very important placing your product where your head office is.It’s a deliberate move. We are now placed in the middle where u can find us here and there. The masses are on this axis but the aspirationals are on the other axis” she noted.
On the secret of the phenomenal growth and acceptance of the Amber brand, three months after it was launched into the energy drink market, She explained that “It is very important to understand who your target market is and we have taken time to understand our consumers, their lifestyle and how they react. She added “We were able to put that into the marketing and production of the drink.
This is why we have been having positive and phenomenal results and people love the drink. We are excited that they love it and we are doing our best to achieve more. ”Amber energy drink was launched in June this year and market intelligence shows that the product has become the choice of many Nigerian consumers.Amber energy drinks is formulated to provide an incredible energy boost for those who lead active and exhausting life styles, top of which includes sportsmen, entertainment and games.