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Amber Drinks Intensify Empowerment Campaign, Visits Corporate Information Centers

BrandIQ Reports

Amber Energy Drinks Limited, makers of premium energy drink, Amber, has intensified its ongoing enterprenueral empowerment campaign with sensitization visits to major information centers and radio stations in the Lagos metropolis.

The enterprise campaign which is tagged: Amber Empowerment Scheme (AES), was launched recently by makers of the leading energy drink  with the objective   to improve upon the living standard of Nigerians, especially during period of the Covid – 19 pandemic.

The  sensitization visit  took the Amber team  premises of Nigeria Info, Wazobia FM, Cool FM  (members of the AIM group), Traffic Radio, City FM  to  enlighten Nigerians on the purpose and benefits of the empowerment programme. Speaking on the rationale for the empowerment programme ,General Manager, Amber Energy Drinks limited, Ms. Titiola Adedeji said:“With the current economic situation, Amber Drinks found it necessary to alleviate the pain of the average Nigerian, providing Nigerians the opportunity to own and grow their businesses through soft loans and business support initiatives”

“We decided to give trade loans in the form of N100,000 worth of products to start-up beneficiaries and watch them grow.Every quarter, we want to empower 400 applicants in the start-up loan program and 200 applicants in the Business Support loan program” she continued.

With a below-market interest rate of 5% flat, the Start-up Loan offers the beneficiaries N100,000 and a 4 months repayment plan with the first 30days interest-free. The Business Support features rent-to-own recharge spots which will cater to individuals small-time beverage retailers that need support to grow. Applicants will be given branded recharge spots on payment by installments.

Moreso, the company would open an account for beneficiaries and each person will be credited with one-hundred thousand naira only”This will then be debited automatically with 20 cartons of Amber Energy Drink which would be traded in for repayment by the beneficiaries.

Speaking on the modalities and qualifications by applicants for the scheme, Amber Energy Drinks Head of Sales, Mrs Temitope Adetiba said the company has put in place arrangements to make the exercise a seamless one for applicants.

“The application process is very simple and seamless. Applicants are required to provide two guarantors and provide basic identification means for documentation. They are then taken through some training before the products are given to them”.

To join the Amber Drinks Empowerment Program, interested persons can apply online, log onto www.amberenergydrink.com/empowerment and follow through the prompts or simply text Amber<> your full name<> location<> to 34778 and they will receive an auto-response to follow-through. Successful applicants would be invited for a short training and on boarding session.

The training program for beneficiaries  runs every Tuesday through the month of September for at least one hundred participants, according to the Amber team.Amber Energy Drink is a premium tasting non-alcoholic energy drink with reduced Caffeine and Taurine content and increased Guarana and Vitamin B minerals.

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