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Brand IQ > Blog > Business > First Bank Powers First Powerboat Racing Championship
BusinessCampaignsEntertainment

First Bank Powers First Powerboat Racing Championship

First Bank of Nigeria Limited has backed the first-of-its-kind all-electric powerboat racing championship scheduled for October 2025.

Desmond Ekeh
Last updated: September 24, 2025 7:59 am
Desmond Ekeh
2 weeks ago
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First Bank of Nigeria Limited has backed the first-of-its-kind E1 Lagos GP, an all-electric powerboat racing championship scheduled for October 2025.

In a statement on Monday, the bank said the support aligned with its annual DecemberIssaVybe initiative, a campaign that celebrates the vibrant spirit of Nigerians during the festive season by curating unforgettable experiences that blend culture, entertainment and lifestyle.

Speaking at the E1 Lagos GP Stakeholder Immersion session in Lagos recently, the Acting Group Head, Marketing and Corporate Communication of FirstBank, Olayinka Ijabiyi, reaffirmed the bank’s commitment to supporting initiatives that engender human development across the country while cementing legacies.

“Our involvement in the E1 Lagos GP is about driving legacy and enabling the passions and aspirations that unite Nigerians.

We are a bank that has been in business for over 131 years, and we recognise that sports drives us as a country, which is why, through our First@Sports initiative, we continue to invest in platforms that inspire and elevate our people. We have been supporting legacy sport tournaments like the Georgian Polo Cup, which we have hosted for 105 years, and the Lagos Amateur Open Golf Championship for 64 years now,” Ijabiyi said.

“FirstBank is deeply woven into the fabric of society and the lives of our customers. As presenting partner, we are creating meaningful touchpoints with customers and prospects, offering them a world-class experience of relaxation and celebration that captures the true essence of Lagos during the festive season,” he added.

Lagos State Commissioner for Information and Strategy, Gbenga Omotoso, who was also at the event, described the initiative as an event that will grow not just the sports but also showcase Lagos’s vibrant culture, dynamic people, and global relevance, while commending FirstBank for its support.

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