Featured COVID-19: Coca-Cola To Sack 4,000 Staff, Repositions Brand
BRANDiQ REPORTS It appears the adverse effects of the ravaging Coronavirus is taking a huge toll on one of the America’s iconic brand, Coca-Cola, as...
Content Marketing
Why Your Optimization Efforts Fail? Things You Can Do to Achieve Success
By Desmond Ekeh In digital marketing, optimizing your website for conversion rating means a deliberate effort to change the behaviour of your prospects or existing...
DigiConverg in Nigeria, Africa
…signs exclusive content distribution partnership with VivaliveTV BrandiQ Report The African technology market recently gathered a great boost as DigiConverge, a one-stop digital convergence platform...
How Emotional Resonance Affects Your Conversion Optimization
Written by Desmond Ekeh Conversion, as we know, happens outside the website. It takes place in the brain – it is an emotional and an...
EXMAN Conference Explores the Future of Consumer Experience Marketing
EXMAN Conference 2020 about the future of consumer experience marketing...
9Mobile Flags off Mega Millions Consumer Reward Promo
BrandiQ Report Telecommunications industry player 9mobile has flagged off a consumer promotion campaign which it tagged “Mega Millions Promo”, with a promise to reward at...
Sasol, Heineken, Others Top Kantar Best SA 2019 Ads
Kantar, today, unveiled to South Africans and the world the Best Liked Ads that celebrates South Africa’s favourite TV commercials. These are the ads that...
How to Create Better Optimization Through Attention Control
Written By Desmond Ekeh Digital marketing researchers, teachers, and practitioners wonder why most A/B tests fail. Some even say about 90% of these tests fail...
Neuromarketing: Sell to the Brain to Leverage Consumer Conversion
Written by Desmond Ekeh | BrandiQ Andre Morys of the CXL Institute promotes the idea that a marketer needs to understand the core principles of...
Eliminate Your Site Friction To Enhance Conversion Optimization
Written by Desmond Ekeh | BrandiQ The ultimate goal of a digital marketer is to consciously lead a customer, through a, sometimes, long winding and...