Featured FG Launches Creative Challenge for Nigeria @ 60 Diamond Celebration.
The Federal Government has a announced the commencement of an inclusive National Independence Celebration program that will see to it that the thematic and creative...
Social Media Marketing
BHM To Invest N100 Million On Digital Resource To Transform Marcomms
BHM, a 360-degree traditional and digital PR agency, has announced its readiness to invest a whopping N100 million, over the next couple of years, on...
Featured MultiChoice Takes The Nigerian Govt’s Directives With Levity, Increases Subscription
MultiChoice, the parent’s company of DStv and GOtv has defied Nigerian government’s directives on the increment of bouquets subscription. It could be recalled that the...
Featured COVID-19: Coca-Cola To Sack 4,000 Staff, Repositions Brand
BRANDiQ REPORTS It appears the adverse effects of the ravaging Coronavirus is taking a huge toll on one of the America’s iconic brand, Coca-Cola, as...
Why Your Optimization Efforts Fail? Things You Can Do to Achieve Success
By Desmond Ekeh In digital marketing, optimizing your website for conversion rating means a deliberate effort to change the behaviour of your prospects or existing...
BBNaija Supervising Producer Uche Ikejimba-Halloway Shares Multiple Miscarriage Experiences
...says the death of her son was devastating… BrandiQ Report In a deeply emotional episode of #WithChude, supervising producer of popular reality TV show #BBNaija,...
9Mobile Flags off Mega Millions Consumer Reward Promo
BrandiQ Report Telecommunications industry player 9mobile has flagged off a consumer promotion campaign which it tagged “Mega Millions Promo”, with a promise to reward at...
How to Create Better Optimization Through Attention Control
Written By Desmond Ekeh Digital marketing researchers, teachers, and practitioners wonder why most A/B tests fail. Some even say about 90% of these tests fail...
Neuromarketing: Sell to the Brain to Leverage Consumer Conversion
Written by Desmond Ekeh | BrandiQ Andre Morys of the CXL Institute promotes the idea that a marketer needs to understand the core principles of...
How Neuromarketing Techniques Advance Conversion Rate Optimization
Desmond Ekeh The entry of neuromarketing has upended marketing practices from relying on hunches and raw guts in predicting consumer purchase behavior, to data and...