By Ntia Usukuma In any non- monopolistic marketplace, consumers can only be convinced through rational or emotional appeal. Rational Appeal involves persuading the consumer with...
By Austin Edoho All is set for the 2018 Youth Leadership Forum organized by the Redeemer’s University, in partnership with BrandiQ, a foremost brand magazine...
Benue State Governor Samuel Ortom said five Internally Displaced Persons (IDPs) including three children taking refuge at designated camps in Benue State have died. He...
By Sufuyan Ojeifo The Igala of Kogi State in North-Central Nigeria have a proverb that succinctly explicates an exception to what is generally seen or...