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How The Signage Industry Boosts Revenue to the National Economy” – Uwamai Igein
The global signage market is projected to witness…
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Why Some Advert Campaigns Fail to Make Sales
In the fast-paced world of advertising, where brands…
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From Storytelling to Storymaking: What Does Coca-Cola’s AI Branding Play Mean for African Brands
In December 2024, the world’s most iconic beverage…
Trending Technology: Will AI Replace PR Pros? Why Nigerian Communicators Say ‘Not So Fast’
As AI tools like ChatGPT spark both awe…
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