Checkers Custard, Turtle Taido Enters Partnership

Checkers Custard, one of Nigeria’s leading custard brands, and Turtle Taido Game Show, Nigeria’s leading educational kiddies show, have signed a strategic partnership as the former sponsors the Turtle Taido Game show designed to nourish the minds of Nigerian children of primary school age.

Although the details of the sponsorship deal are yet to come to the fore, suffice it to say that the Turtle Taido Game Show as an educational game show will test the knowledge of contestants based on the learning adventures of the cartoon character, Turtle Taido, and winning schools will be rewarded.

The show will feature primary school kids with each episode having two schools contest against each other. Each school is represented by a pupil randomly picked by Turtle Taido Mascot among the attendees. Winners, runners-up, and all the attending kids go away with gifts to nourish their bodies.

As the first sponsors of the Turtle Taido Game Show, both companies signed a strategic partnership on the 13th September 2023 with a view to bringing an exciting combination of nourishment and wholesome content to all children.

Made by Checkers Africa Limited, Checkers Custard is known for its premium quality, smooth consistency and taste, and impressive flavours.

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The brand comes in four variants of Vanilla, Banana, Milk 3-in-1 and Chocolate 4-in-1, and in a range of 18 SKUs ranging from big and small jars to Super Saver refill packs and sachets; making the high-quality product available for diverse consumers and pockets.

All four variants of Checkers Custard are high-energy releasing food, snack and in-between meal filler. The Milk 3-in-1 contains real milk and is fortified with: Vitamin A which promotes good vision, heart, lungs, and other organs’ function; Vitamin D strengthens the immune system and helps the body absorb and retain calcium and phosphorus; Calcium, for building and maintaining strong bones and Protein which helps grow and repair cells and boosts metabolism.

Additionally, Checkers Custard Chocolate 4-in-1 contains: Cacao, a powerful antioxidant that supports disease prevention, eye health and aid in brain function and Potassium, which helps in muscle contraction, regulation of heartbeat, movement of nutrients into cells, and removal of cellular waste.

TURTLE TAIDO is the story of a super-powered, lively turtle that travels to different cities on an adventure. On his journeys, he makes friends and learns about different cultures. He also learns about different animals. His special powers enable him to get himself and others out of trouble.

Using the compelling power of African storytelling, Turtle Taido teaches us that when we understand diversity and other people’s cultures, we will treat all people with respect and live with others in peace and harmony, making the world a united and peaceful place for all.

 The show airs on the popular Africa Magic Family Channel and several other television networks.

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