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Chivita Deepens Youth Development with Principal Cup

[ad id=”187″]In furtherance of its partnership with the prestigious English premiership side, Manchester United, Chivita 100% fruit juice brand recently participated in the finals of the just concluded Lagos state principal’s cup in its continued commitment to youth development. Renowned to be one of the biggest grassroots football competitions in Nigeria, the tournament comprises inter-secondary school soccer amongst schools in Lagos.
Thousands of students across the state who thronged the Teslim Balogun stadium in Lagos to witness the final match were entertained with stirring football display and refreshed with Chivita 100% fruit juice by brand ambassadors. Some of the students took out time to enquire about the Chivita 100% and Manchester United partnership which they had seen and heard about. Staff of Chi Ltd were on hand to answer all their questions in an engaging and exciting way.
gallery-chivita-premiumFor Nduka Nweze, a student of Community Grammar School, Surulere Lagos, the thought of a Nigerian juice drink and a top English football club entering into a partnership was awesome. He thanked the management of Chi Limited for also identifying with the Lagos State Principals’ Cup and the opportunity it brings. “By identifying with the Principals’ Cup Chivita 100% fruit juice encourages us to excel and not settle for less than the best” he added.
According to Chi Limited’s Head of Marketing, Probal Bhattacharya, “We would continue to promote tomorrow’s soccer stars through refreshment and nourishment that Chivita 100% fruit juice offers.  The youth of Nigeria represent a large percentage of our consumers and their passion for soccer makes our partnership with Manchester United very meaningful”.

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