Brand Communication News

Coca-Cola Browbeats other Brands to Emerge Global Most Valuable Non-alcoholic Drink Brand

…Pepsi, Red Bull, Sprite, Nescafe, others on top ten chart
Reports Amarachi Ekeh

Riding on the back of its heritage of over 130 years in existence, Coca-Cola, with a brand
value up by 7% to $35.4Billion is declared world’s most valuable brand in the non-
alcoholic drinks sector by Brand Finance – a brand valuation consultancy.

According to Brand Finance, this follows brand changes made by Coca-Cola during the
pandemic, such as the acceleration of its business transformation model to reduce sugar in its
drink offerings and improve environmental sustainability in packaging and recycling. These are
likely to have an ongoing effect on its brand value.

“As pandemic restrictions recede in the rear-view mirror, many non-alcoholic brand values are
surging. People are once again able to easily get together for a Coke, a Pepsi, a coffee or a cup of
tea. This is good for consumers and good for brand values in this sector of the economy,” says
Savio D’Souza, head of EMEA Consulting, Brand Finance.
Every year, brand valuation consultancy Brand Finance puts 5,000 of the world’s biggest brands
to the test and publishes around 100 reports, ranking brands across all sectors and countries.
Rejuvenating its brand.

The iconic and world-leading drinks brand is rejuvenating its brand offering to meet consumer
and regulatory demand for low sugar content beverages.
Formerly famous for its sugary sweet flavour, the Coca-Cola brand now offers many zero-sugar
products to remain relevant in a competitive industry.
Coca-Cola consumption patterns were disrupted by the pandemic, with a substantial reduction in
social gatherings in many parts of the world.
The brand’s innovative ‘Emerging Stronger’ strategy aims to make Coca-Cola an integral part of

people celebrating the return of more shared social experiences, while also focusing the
company’s efforts on a smaller number of sub-brands.

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