“Shaping Virtual Brand Experience” would be the central theme of discuss at the 2020 edition of the annual Lagos digital Public Relations Summit organized by the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter.
Holding between Wednesday 21st to Thursday 22nd October 2020, the Virtual Summit is targeted at professional public relations practitioners engaged in Public relations departments, Public Affairs, Corporate Communications, brand management and consultancies firms of public and private sector organizations across the country.
In a statement signed by the Chapter Chairman, Lagos NIPR, Olusegun McMedal, the institute observed that the “COVID-19 pandemic has altered the public relations practice from how it was known hitherto.
The global pandemic, the institute added has radically changed the way we work, socialize, create and share information thereby escalating crisis communications, bringing to the forefront of communicator’ skills and thus placing purpose at the core of messages.
The Lagos digital Public Relations summit, the flagship two-day experiential gathering of communicators will therefore be focused on achieving collective intelligence to equip and capacitate communicators with high-level digital communication strategies, tactics and how-to’s, so they can do their businesses better and lift their online media campaign results.
According to the organizers, course modules for the fifth edition of the digital summit will address topical issues among other subjects, such as the Fundamentals of Digital Marketing, Data Privacy and Protection for the PR Practice, Understanding the Role of Purpose During Crisis, Managing and Motivating a PR Team and Managing Public Sector Communications During Normal & Crisis Periods.Other highlighted subjects include Building Trust During Uncertainties, Understanding the Concept of Virality, Storytelling Strategies for Communication Managers, Mastering Media Planning & Budgeting Strategies and Fundamentals Email Marketing.
Attendees will gain practical knowledge on how to: Network and be inspired with their marketing communications colleagues, adapt to the fast-growing digital communication landscape as well as debate and learn from the entire media and marketing communications ecosystem.
Other beneficial subjects of the two day summit includes in addition, creating checklists with a view to ensure that messaging is 100% digitally optimized, Master media planning campaigns and budgeting strategies as well as deploying storytelling in the right way.“
The web offers amazing opportunities, but to be successful one needs to understand how the medium works”
The Summit will bring together senior and mid-level communications managers from public affairs, brands and agencies to look at the latest developments and sharpen their skill sets in the communications ecosystem.
The annual Summit is open to Generation X and Millennials managing information in the public sector, corporate brand, media and non-governmental organizations to equip and expose them to contemporary techniques and glean new insights in the fast-growing digital media ecosystem for modern-day strategic communication practice.
There will be virtual lectures, discussions, simulation exercises and case studies to equip participants to drive positive impact in their organizations. Participants will earn a Certificate of Participation and the honorary Lagos Digital PR Ambassadorship.
The faculty is made up of skilled marketing communications practitioners from leading digital marketing and perception management consultancies including digital business transformation, telecommunications, banking, multinational firms, blue chip companies and top-rated digital media agencies.