Advertising Brand Communication Brand Intelligence Branding Branding Community Relations Content Marketing Corporate Social Responsibility - CSR Crisis Communication Digital Digital PR e-marketing Email Marketing Employee Relations Events Marketing Industry News Marketing Media Media & Marketing Media Watch News Newspapers Outdoor Outdoor PR Public Affairs PR Social Media Marketing Training/Marcom Academy TV

COVID-19: P&G INTENSIFIES AWARENESS, DONATES HYGIENE PACKS TO GOVERNMENT AGENCIES

Foremost manufacturer of leading household brands, P & G has stepped up activities on its ongoing awareness campaign initiative against the dreaded Corona Virus decease  with fresh donations of well over 150 handwashing stations to  both federal and state government agencies covering high risk areas of the pandemic across the country.

The P&G campaign initiative tagged “ Protect Our Heroes Mission” is targeted specifically at providing corporate support to Nigeria’s government fight against continued spread of the Corona Virus disease.

In continuation of second phase of the awareness campaign, P&G is partnering with the federal government alongside a selected number of state governments including the Federal Ministry of Health, Lagos, Ogun, Oyo, Kwara, Ekiti, Kaduna, Katsina, Kebbi, Anambra and Delta state governments on the installation of contactless handwashing stations in strategic public places such as hospitals, markets and bus stops to promote handwashing practices nationwide.

Since April 2020, P&G has donated over 100 million Naira worth of hygiene products and handwashing stations in the first and second phases of its “P&G Protect Our Heroes Mission”. In the first phase, the company supported the Federal Government of Nigeria including the 36 states and the Federal Capital Territory with hygiene products and personal protective equipment for frontline healthcare workers as well as a nationwide media awareness campaign by its Safeguard brand to promote handwashing amongst Nigerians.

Speaking on the initiative, P&G’s Senior Director for Africa for Global Government Relations and Public Policy, Mrs. Temitope Iluyemi said, “At P&G, we have continued to deliver on our promise of improving the lives of people in the communities where we live and work. Through our hygiene products and awareness campaign, P&G has been at the forefront of the global battle and locally in Nigeria to curb the spread of infectious diseases including COVID-19, and build the lifelong habits of handwashing.

“Hand hygiene as we all know, is crucial in fighting diseases such as COVID-19, and with the donation of our handwashing stations through our Protect Our Heroes Missions, we want to ensure we are promoting hygiene and inculcating the habit of regular handwashing as all forms of lockdown are being lifted. Proper handwashing and general hygiene will consolidate on the progress Nigeria has recorded in its fight against  COVID-19”. Dr. Iluyemi added.

P&G has a long history of supporting our communities in times of need all around the world. Since the onset of the COVID-19 outbreak, P&G globally has stepped up its commitment to be a force for good and has been working with long-standing partner organizations to provide support to communities, relief agencies, and people impacted by this challenging situation. 

In Nigeria, the company partnered with the Federal Ministry of Women Affairs, state governments, and non-profit organizations through the donation of over 350,000 Always® sanitary pads to promote menstrual hygiene management during this pandemic.

Related posts

Harpic Excites Consumers with Mystery Home Visits, Open Market Reward

Desmond Ekeh

AFCON 2023: Who Will Win the Best Player of the Tournament

Desmond Ekeh

Polaris Bank Announces New Core Investor

Desmond Ekeh

Leave a Comment