BrandiQ Report
The ongoing Dangote cement “Bag of Goodies” consumer promo has continue to produce more lucky winners of N1 million cash prizes.
At least, no fewer than five customers won N1 million each in the Bag of Goodies promotional draws which held at Bompai in the Kano metropolis last Wednesday.
Speaking during the colourful prize presentation ceremony, Chief Commercial Officer of Dangote Group, Rabiu Umar, explained that despite the negative impact of COVID-19 on the global economy, Nigeria inclusive, the company had managed to award N1 billion to 1,000 winners across the country.
He said Dangote Cement Company deemed it necessary to continue with the second phase of the promo, tagged “Bag of Goodies 2” in order to give back to the society to cushion the effects of the coronavirus.
He said that the promo was sort of a palliative to the teeming customers in the wake of the pandemic as most of them had suffered economic hardship caused by the COVID-19.
Umar explained that last year, the company was able to distribute 1,000 cars as the grand prize, adding that due to the negative effect of COVID-19 on the economy, the company had decided to award N1 million grand prize to the winners each.
According to him, “Despite effects of COVID-19 on the global economy, Dangote Cement Company has decided to go ahead with the Bag of Goodies promo in order to give back to the society. ‘’
” This promo is like a palliative to our teeming customers who have suffered economic hardship, occasioned by the pandemic. Therefore, this would at least cushion the effects of the pandemic.
“We feel that despite the pandemic, it is worthy to put a smile on the face of our teeming customers across the country. I am sure we have achieved our aim in this round of the promo,” he said.
On her part, Marketing Director, Dangote Cement Company, Mrs. Funmi Sanni said that the promotion was to encourage the customers to continue patronizing the product, which according to her, is the best in Nigeria.
Mrs. Funmi Sanni explained that five people will win N1 million instant cash prize, as other customers could win motorbike, tricycle, TV set, recharge cards, among other prizes in the promotion that will end on November 5, 2020.
Dangote Cement Company, Marketing Director, noted that a customer could only win the N1 million cash prize when collecting the scratch cards that each carries letter D, A, N, G, O, T and E to make up the name DANGOTE.
She appealed to Kano people to patronize Dangote cement considering its quality and durability.
Aminu Bukar Makoda, one of the N1 million prize winners, said he owns three-block companies and uses only Dangote cement for production, adding that he buys over 200 bags of the product daily.
Makoda explained that he buys the product and keep on scratching cards found in each bag of the cement until he got all the letters that made up the name DANGOTE which made him the winner of N1 million cash prize.
Similarly, another winner, Grace Ezigbo, said she won the cash prize after she asked her workers, working in her block company called Alabamu Block Company, to be keeping the scratch found in each bag of the cement.
She said, “That is how I kept collecting the cards until I got all the letters that made up DANGOTE. I’m now a millionaire. I’m happy. I thank God and I thank Dangote Cement Company. I will keep advertising this company forever,” she said.
