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Diamond Bank Targets Youths With Two New Products

[ad id=”187″]By Ntia Usukuma.

Determined to encourage Nigerian youths to develop a healthy saving culture, build prudent expenditure and investment profiles, Diamond Bank PLC has introduced the Diamond Future and Cool Teens Accounts. These two financial products are specially designed to enable teenagers save with excitement and also help parents save for their children to easily meet their future financial needs.

Sharing her insights on this development, the Head of Corporate Communication, Diamond Bank, Ayona Trimnell, stated that the reason for developing the products is basically to enable Nigerian youths belong to the banking community and realize that they have a right to start early to chart a healthy financial course in life.

“We want young people to know that Diamond Bank is not just for adults; Diamond Bank is your bank too. We have worked hard to be the bank that understands the financial needs of parents and their children and to provide the right products and support to help them save to achieve their dreams,” she stated.

[ad id=”135″]According to statistics from the CBN and the Nigeria Bureau of Statistics (NBS), 63 per cent of the country’s 168 million population are under 25 years. Sadly, 64.3 per cent of this huge population between the ages of 15-24 years does not have a bank account, leaving them with no secure and supportive way to save for future goals.

According to Trimnell, an extensive research conducted by Diamond Bank, in conjunction with Women’s World Banking opened the door for the Bank to work to meet these needs with a comprehensive offering of youth accounts specifically designed for each target segment. She explained that the Diamond Future Account is specifically designed for parents to save for their children while the Cool- Teens and S.W.A.G Accounts are for youths between the ages of 13 and 17 years and students in tertiary schools.

She explained that Diamond Future is a parent-controlled account for parents with children up to 18 years of age. The account partners with parents to help secure their children’s bright future with a target plan that breaks down their savings goals into manageable steps. With the target plan, parents set a five-year savings goal and determine a flexible savings plan that works for them. They decide how often and how much to deposit to prepare for elementary, secondary or tertiary education costs. Parents also receive an attractive 13-month bonus for each year that they stick to their savings plan— including accrued interest—and they can establish free standing order instructions such as automatic transfers between bank accounts, so they can be sure to achieve their goal.

[ad id=”147″]With Cool-Teens, Diamond Bank offers youth their own account so they can begin to learn how to manage money on their own. This teen-controlled account is typically designed for youth from 13-17 years of age or secondary school pupils with parental consent. It is an opportunity to put teens in control of their own finances while teaching them how to manage their money with an account that is made for them.


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