Former e.tv Managing Director, Monde Twala has been appointed Vice President of BET Youth and Music and Viacom International Media Networks Africa.
Twala will start at VIMN Africa in Johannesburg in April, leaving e.tv after 16 years. He will be responsible for BET, MTV and VHi.
Commented on the appointment, the senior vice president and managing director of VIMN Africa, Alex Okosi said: “Monde’s proven track record, wealth of knowledge and diverse skills will add great value to our business, entrench the value of our BET and Youth & Music brands, and accelerate the introduction of new brands and products across our portfolio. As we continue to build our business across the continent, Monde’s deep understanding of audiences and his all-round expertise of driving a diverse, multi-channel network will help us achieve our goal of being Africa’s pre-eminent multimedia entertainment company.”
VIMN Africa opened for business in Africa on 22 February 2005 with the launch of MTV Base. After 11 years of operations in Africa, the network now boasts the broadest brand portfolio of any international media company on the continent, producing and distributing a wide range of high quality content for viewers from 4 to 40+, including comedy, kids & family, music & youth and general entertainment channels.