Brand Intelligence International News

eBay eye African market with MallforAfrica partnership

Lukmon Oloyede.

From next month – July 2016, sellers on U.S. e-commerce giant eBay will be able to access African market especially those markets taking the lead in tech space.

According to media report, eBay has entered a new partnership with online shopping startup Under the agreement, a new “eBay Powered by MallforAfrica dedicated platform” will be launched as confirmed by eBay Business Development Director Fernando Saiz.

“The platform will enable inventory from all eBay U.S. individual and business sellers with a 300+ star rating to be purchased by buyers in Nigeria and Kenya,” said Saiz.

Confirming the deal, MallforAfrica CEO Chris Folayan, said sales on the site begin first in Nigeria, then Kenya, followed by Ghana, all in 2016.

“We are creating a unique ‘eBay Powered by MallforAfrica’ app to run on all our platforms. When buyers in Africa shop with this app, they’ll be able to shop on eBay, buy what they want, check out, and pay through MallforAfrica,” said Folayan.

eBay and confirmed the partnership will be a financial, marketing, and logistics arrangement only. eBay affirmed has not taken any equity stake in MallforAfrica.

The eBay/MallforAfrica partnership marks continued outside confidence in Africa’s retail markets and the value proposition for African e-commerce. The continent’s consumer spending is estimated to exceed$1.4 trillion annually by 2020 and online sales are expected to top , according to McKinsey’s Global Institute.

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