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Afrobeats, Algorithms & Authenticity: How Gen Z Is Reinventing the Sound of Nigeria
“We are not our parents’ generation. We stream it, vibe it, TikTok it, and if it slaps - we make…
Why Gen Z is No Longer Buying into TV Ads
There was a time when Nigerian households would pause to watch an MTN jingle or an Indomie cartoon ad. Today,…
The ₦10K Ad Hustle: How Young Nigerians Build Brands with Just Instagram and WhatsApp
This is the story of how Gen Zees in Nigeria are redefining the concept of hustle and small business branding…
Streetwear to Skincare: How Gen Z is Defining African Fashion Culture
Across African cities, the sidewalks have become catwalks, and Gen Z is leading the charge in turning fashion into an…
The AI Coach: How Technology is Changing Football for Gen Z Fans
Football has always been about heart, hustle, and human intuition. But in 2024, another player is changing the rules -…
From Netflix to Nollywood: How Gen Z Filmmakers Are Changing the Game
I am an Economics student at the University of Ibadan but I live in an estate on Adeniyi Jones, Ikeja,…
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