Financial Brands News

Fidelity Woos Youths In New Identity

Fidelity Bank Plc has launched a new identity to strengthen operations and deliver optimum solutions to its teeming customers across the country. It explained that the new campaign is aimed at achieving convergence and creating a seamless melting pot for both old and new customers in a fast-paced business terrain.
While reaffirming the commitment of the bank to excellent customer service and realtime solutions, its Group Managing Director/ CEO, Mr. Nnamdi Okonkwo, said the bank is set to tap the limitless opportunities created by the growing youth demographics in Nigeria. “Historically, we are perceived to be a conservative bank. There is nothing wrong with being conservative; after all, that is how we gained our credibility, but you need to know that the world is changing.
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With advanced technology, globalisation and change in demographics, we must wake up to the realities of today,” he said. The media launch, which held at the Eko Hotel and Suite, Victoria Island, Lagos, marked the rebirth of a new era in service delivery in the Nigerian banking sector. Mr.
Okonkwo explained that the rebranding campaign started with training and reorientation of the staff, eventually culminating in the unveiling of the new logo.
In a statement by the bank, the new logo, which came with green, white and blue colours, is a redesigned identity of Fidelity Bank to appeal to the minds of Nigeria’s youthful population. Explaining the bank’s choice of colours, Mr. Okonkwo said the blue colour signifies the rich solid background of the bank; the green reflects the growth project and forward looking philosophy of the brand while the white represents purity and its all-encompassing business model.
He added that the bank is aware of the lifestyle and tastes of the critical mass of Nigeria’s population. “With increasing globalisation and technology, Fidelity is out to appeal to over 73 million youths in Nigeria with its social media platform,” Okonkwo said.

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