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Brand IQ > Blog > Finance and Banking > AIICO Unveils New Identity
Finance and Banking

AIICO Unveils New Identity

Joshua
Last updated: December 22, 2025 8:23 am
Joshua
1 week ago
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AIICO Insurance Plc has officially unveiled its refreshed brand identity to signal renewed energy, youthfulness, and innovation, while reinforcing its longstanding commitment to trust, reliability, and exceptional customer experience.

This was disclosed in a statement following the unveiling event held in Lagos.

During the launch, company officials said the brand refresh is designed to reflect modernity, optimism, and relevance in a rapidly evolving marketplace, as well as a customer base spanning multiple generations, from long-standing policyholders who have built trust over the years to younger, digitally savvy customers seeking flexible, accessible, and future-focused financial protection.

Speaking at the unveiling, the Managing Director/Chief Executive Officer of AIICO Insurance Plc, Mr Babatunde Fajemirokun, described the brand refresh as both a strategic and cultural shift for the organisation.

“Today’s unveiling represents more than a new look; it represents a renewed mindset. We have refreshed our identity to reflect the vibrancy, resilience, and forward momentum of our brand. While our appearance has evolved, our promise remains unchanged: to protect, to serve, and to continually place the customer at the centre of everything we do. This refresh reinforces our commitment to delivering innovative, reliable solutions for this generation and the next,” Fajemirokun said.

Also commenting on the unveiling, the Chief Digital and Information Officer, Mr Olusanjo Shodimu, emphasised the brand’s alignment with AIICO’s digital transformation and innovation agenda.

“The refreshed brand is a true reflection of where AIICO is headed,” Shodimu said. “It mirrors our focus on digital enablement, smarter processes, and more connected experiences for our customers and partners. We are building an organisation that is agile, tech-driven, and deeply responsive to changing customer expectations. This new identity is a visual and strategic signal that AIICO is ready for the future.”

The rebrand extends across AIICO’s digital platforms, office environments, customer touchpoints, and communication materials, ensuring a consistent, modern, and engaging experience for stakeholders at every point of contact.

With this unveiling, AIICO Insurance Plc has strengthened its position as a brand that combines legacy with innovation, tradition with transformation, and trust with renewed vitality, ready, more than ever, to serve its customers, partners, and communities with excellence.

The PUNCH reports that AIICO Insurance Plc is a composite insurer in Nigeria with over six decades of experience. Founded in 1963, the company provides life and general insurance, health insurance, and investment management services to create and protect wealth for individuals, families, and corporate customers.

1st Choice Properties has unveiled a mobile application designed to promote secure and genuine real estate transactions.

At the unveiling in Lagos, the company’s Managing Director, Mr Taiwo Oladapo, and General Manager, Mr Gbenga Agbana, said the app was developed to enable Nigerians to rent, buy, and lease landed properties without fear of fraud or falling into the hands of quacks.

Speaking at the event, Oladapo explained that the app features only verified property owners and was designed to protect both landlords and tenants. He said the organisation carries out thorough verification of tenants and landlords, clearly stipulating landlord-tenant relationships and their respective rights.

Oladapo said, “We have come to enlighten Nigerians on what they need to do when renting a house, buying a property or acquiring land.

We are passionate about ensuring that every Nigerian can secure a home where they can sleep comfortably at night and not be subjected to situations where a landlord suddenly asks tenants to vacate because a family member is returning from abroad or the building is to be demolished.

We ensure that all necessary documents are obtained before any payment is made for land or rent. We are here to represent either the tenant or the landlord.”

Oladapo said the app was designed to halt the multi-billion-naira losses recorded annually in the real estate, property and landholding sector across Nigeria, adding that over N100bn is lost yearly to fake and fraudulent real estate transactions.

“The real estate sector faces serious threats from the invasion of quacks and fraudulent individuals. 1st Choice Properties is here to help redeem the image of real estate practice in Nigeria. We have established a strong legal framework.

We are working with both state and Federal Governments. Ultimately, the Nigerian real estate sector will be free from corruption and incompetence,” Oladapo said.

He also called on the government to be more proactive in dealing with unregistered agents, advocating stringent measures, including arrests.

“The government should be more serious and arrest people who are not registered agents. Before anyone qualifies as an agent, there must be certification. A compulsory certificate should be introduced by the government for everyone working in Nigeria’s real estate sector,” he said.

Also speaking, Agbana said the new app would prevent millions of Nigerians from losing their money to fraudulent real estate dealers and land speculators.

“The app is designed to help potential investors identify safe investment opportunities while protecting them from investing in disputed properties, assets confiscated by anti-corruption agencies or properties without proper legal status,” he said. “Every year, the country loses billions of naira to corruption in the housing and property sector. This has to stop. With the 1st Choice app, an end has come to corruption in the real estate sector,” he added.

The pair also pointed out that Nigeria is grappling with a severe housing deficit, noting that fewer than 10 per cent of Nigerians are homeowners. They added that weak regulation in the sector costs Nigerians in the diaspora billions of naira each year through fraudulent schemes.

Agbana explained that real estate development is often associated with rising corruption and exploitation of investors, including members of the diaspora, by unscrupulous individuals, land grabbers and property speculators.

According to him, these practices discourage genuine investment efforts by Nigerians in the diaspora, as well as local and international investors.

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