The name articulates the firm’s business DNA. Indeed, Focused Experiential Marketing Limited is on a mission to “bridge the gap between the customers, market place and products by offering superior activation solutions” to brands. Since its establishment in October 2008, Focused Experiential has been supporting brand owners to connect with their consumers through its offerings in area of Sales promotion, Property Development and Event, Marketing; Digital and Field Marketing, In-Store and Market Research.
According to the Chief Executive Officer of Focused Experiential, Rufus Aluko, Focused is guided by four key values in its agency – client‘s conducts and continued interactions on a daily basis – dependability, reliability, proactiveness and honesty. “These values are internalized and engraved in the
mind of every staff to create Interactive Brand Activation personal contact with consumers while creating emotional live connection, engagement and interaction for in-depth brand experience, explains Aluko.
With its extensive national network of resources, and considerable logistical, operational and creative expertise garnered from over nine years hands-on experience in the Nigerian marketplace, Focused Experiential develops tailor-made campaigns specifically for brands/services according to client’s brief and requirements.
Focused Consumer Promotion and Activation concepts are intended to drive and generate incremental sales for clients’ brands through innovative and OOB concepts. The agency’s street intervention theatre also rates high. Streets, schools, communities intervention and theatres are designed to provide personalized maximum awareness and community reach. It educates on the need for personal understanding with a focus on behavioral, attitudinal changes and awareness. Each intervention focused on the brand/service concerned.
The firm has also developed capacity for digital and live to further amplify brand activation. According to the CEO, “It is about extended value, reach and impact for brands as digital has become an integral part of the consumer’s daily existence” The agency’s recent projects for clients include: FCMB Nairawise New Account Opening; So Klin detergent Consumers Promotions pan Nigeria activation (O&W); Nigerian Breweries’ retail activation (South South region); L’ Oreal (Dark N Lovely, Colour Intensity etc In-store activation within 5 locations in Nigeria).