Brand Intelligence News

Former Breadseller Becomes New Face Of Stanbic IBTC, PayPorte

Lukmon Oloyede.
Olajumoke Orisaguna, the young lady who became a model after unintentionally appearing in TY Bello’s photo shoot, has officially been unveiled by Stanbic IBTC as the bank brand ambassador.
Online shopping brand, PayPorte on Sunday also signed Olajumoke, the former bread seller as its official 2016 campaign face.
Olajumoke who relocated from Osun state to Lagos in search of opportunities might be the story of the year as she become a celebrity since TY Bello, the singer/photographer who discovered and shared her story on her Instagram page.
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Real estate company firm, Sujimoto Construction Company has also paid for a luxury flat for Olajumoke and the company is “in the process of furnishing it tastefully” according to the CEO of Sujimoto Construction Company, Sijibomi Ogundele. “Olajumoke story could be any Lagosian’s story. Lagos has a population of about 21 million people. Only 15-20% of these people are the actual indigenes of Lagos”, he said in a recent interview with yabaleftonline.com.
Ogundele added that Olajumoke story is a lifetime project for his real estate company.Also, the lady was featured on CNN on February 12.

“I think the reason why the story connects with everyone is because everybody has dreams. This is a very very tough time, especially in my country. Everyone is looking for that magical break I don’t think anyone planned this. I think this is definitely divine because the way people have connected with it is phenomenal. Its a phenomenal story”, TY Bello said in the CNN feature report.

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