Huawei Consumer Business Group (BG) has signed a strategic partnership deal with Leica Camera AG which will see both technology and photography brands combining their shared ethos in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration, to create a powerhouse in there invention of smartphone photography.
In 2012, Huawei became the world’s third-largest smartphone manufacturer and was the first Chinese company to sell more than 100 million mobile phones in one year in 2015. The first Chinese brand to appear on the prestigious Interbrand Best Global Brands list in 2014, Huawei soared to number 88 in 2015 whilst launching the globally critically acclaimed Huawei Watch and Huawei P8. In 2016, Huawei looks to build on its success with Leica Camera: a mutually beneficial collaboration with the most iconic name in the photographic world to bring joint superior excellence to consumers.
For over 100 years, premium iconic camera manufacturer Leica Camera has been creating lightweight cameras favoured by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community.
Richard Yu, CEO of the Huawei Consumer BG said: “We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality. Leica is a legend in the world of photography; we believe no other manufacturer has revolutionised the industry as much as them. We, Huawei, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector.”
Also commenting on the partnership, the CEO of Leica Camera AG, Oliver Kaltner said: “The strategic alliance between Huawei and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible. In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality. The technology partnership with Huawei offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application.”