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Brand IQ > Blog > IMC/Brand News > Lush Hair Launches New Product
IMC/Brand News

Lush Hair Launches New Product

Joshua
Last updated: November 14, 2025 8:16 am
Joshua
2 months ago
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Lush Hair Nigeria unveiled its latest extension line, Lush Nova, at the Lagos Fashion Week 2025.

In a statement made available to the press, the new Lush Nova collection took centre stage at Fashion Week, showcasing the brand’s commitment to redefining modern beauty for the contemporary African woman.

Speaking at the unveiling, the Marketing Manager of Lush Hair Nigeria, Vivian Obiano, described Lush Nova as a celebration of elegance and self-expression.

“With Lush Nova, we’re introducing a new era of premium hair extensions that combine softness, comfort, and luxury,” she said. “It’s designed for women who know their worth and want to express their confidence through their style.”

“As the official hair sponsor of the event, Lush Hair transformed the runway with stunning hairstyles that embodied confidence, creativity, and luxury,” she said.

Obiano added that the unveiling of Lush Nova not only highlighted the brand’s innovative approach to haircare and styling but also reinforced its ongoing support for Nigeria’s creative and fashion industries.

“From the vibrant designs to the flawless hair artistry, Lush Hair once again proved why it remains a leading force in African beauty.

“With Lush Nova, the brand continues to push boundaries, blending artistry, technology, and sophistication to empower women to look and feel their best every day,” she stressed.

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