Kiara Rice, Sympli Foods Appoint Nitro 121 As Marketing Communications Partner

Nitro 121 has been appointed as Kiara Rice Mills (KRM) Limited Marketing Communications Partner. The innovative agency will see to the successful brand building and marketing expansion of the business. Kiara Rice Mills Limited provides consumers with quality taste and nutritious culinary rice experience.

Also, the Sympli Foods brand, which has made significant strides over the years, has become a major brand in the Nigerian frozen food market, as its market share continues to expand. The Sympli brand is home to frozen yam fries, plantain and sweet potato chips, all made with fresh, locally sourced ingredients.

In this strategic partnership, Nitro 121 is helping Simply achieve significant milestones in the Nigerian market via enhanced visibility, and distribution network expansion pan Nigeria.

As part of its responsibilities, Nitro 121 helped Kiara Rice Mills put together their first-ever Distributors Conference.
With a state-of-the-art factory in Niger State, Kiara Rice Mills produces several brands including ‘Pretty Lady’ , Proudly Nigerian , Borgu, African King and Red Eagle.

Nitro 121 Limited agency has been contracted and charged with the responsibility of positioning all the brands for growth through effective engagement of the company’s core target audience. It is expected that with Nitro 121, the trajectory of Kiara Rice Mills brands will experience a major boost.

On the Sympli brand, Nitro 121’s action plan is underway for the year through the execution of exciting digital and affinity building events online and offline. Sympli offers an exciting array of products developed and formulated to satisfy the taste buds of Nigerians, including Sympli chips, plantain chops and much more. Their offerings come in different SKUs to ensure that various segments of the market have the opportunity to buy at different affordable price points.

Produced and packaged by Venus Processing & Packaging Limited (VPPL), the Sympli brands and products range in Nigeria has committed huge investment into the success of a unique blend of exciting offerings, while striving to further expand the market by pushing for a wider acceptance and significant shelf presence.

With Nitro 121 as partner, the Sympli brands and products range, including that of the Kiara Rice are sure of establishing strong brand recognition and product loyalty with a first-mover’s advantage in the competitive Nigerian market.

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