Special Project

Linkpoint: At The Cutting Edge Of Marketing

Recent researches have shown that marketing has gone beyond the old traditional mechanics. This is due to the advancement and sophistication in the nature of the market. It therefore becomes paramount that companies create much more appealing methods in getting closer to the consumers.

With this in mind, Linkpoint, an award winning experiential marketing agency, has been at the forefront of ground-breaking activations that not just wins attention and involvement for their clients, but also brings the spirit of the brand to life in a distinctive way and genuinely motivates consumers This is done in line with the mission to “create a top notch brand to consumer tie”.

READ ALSO Event + Integrated Marketing Services: Partnership With Strong Creative Instinct

Linkpoint client portfolio includes: Nigerian Breweries, Reckitt Benckiser, GSK, FrieslandCampina, Flour Mills, MTN, Airtel, A&P Foods and NASCO.
Situated in the heart of Lagos – 2A, Gbemisola Street, Off Allen Avenue, First Bank Bus-stop, Ikeja. The Ropo Alabi led agency has been the brain behind several successful activations.

The agency offers services on Brand Activation, Sampling, Event Management, Direct Selling and Merchandising, Consumer Promotion, Point of Sales Material Deployment, Face-to-face experiential interaction with consumers, Road Show, Retail Census and Outlet Mapping, Wall Branding and Fair, Exhibition Management and consumers / shoppers’ activations and services.

With 20 permanent staff and over 1,000 field partners across Nigeria, Linkpoint has set its eyes on extending to the market in Gambia soon. The
strong winning team is the heart beat of the business. The staff and management team are motivated to achieve robust deliverables with never saydie-
attitude. Team spirit, team work and collective responsibility are the life wire of Linkpoint.

LinkpointThe Chief Executive Officer of Linkpoint, Ropo Alabi holds Bachelor and Master’s Degrees from University of Ibadan. A fellow of IDMN and an Associate Member of NIM. He has worked in different establishments including MFCT, Abuja, and Unilever Nigeria Plc. He is a seasoned Business/ Activation Manager with core competence in Trade Marketing, Market Development and Customer Relations. He has attended several seminars, courses and workshops on Brand Activation and Direct Marketing both in Nigeria and abroad.

Ibrahim Anibaba is the Director Innovation and Operations at the agency. He holds a Bachelor degree (University of Lagos) and HND Certificate (Yaba College of Tech). He is fondly called a striker because of his doggedness to achieve targets. He has field experience in different types of activations, experiential sampling, events, sales promotions and direct selling. Linkpoint, a brand that has won numerous local and international awards, takes every brand activation or event as an inspiring discovery or experience.

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