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P+ Measurement Services Hires Odiakose As Lead Consultant

By Lukmon Oloyede.
Former Associate Media Analyst at Mediacraft Associates Limited, Philip Odiakose has been appointed as lead consultant of P+ Measurement Services, a news monitoring and performance audit company.
Odiakose is a specialist in PR Measurement, Media performance index, Media monitoring and brand health analysis, and he brings almost a decade of expertise and experience in brand communications audit, online reputation management and in-depth media analysis.
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Speaking about his appointment, Lead consultant, P+ Measurement Services, Mr Philip Odiakose said. “I am really excited to have joined P+, I believe it is important for clients and brands to understand that it is unhealthy for PR agencies to measure the story they put out in the media for brands and services. It is important to help organisations implement the new Public Relations measurement standards.
“How can communication agencies be the accused, the judge and the jury for a media campaign? It is important that brands and corporations invest in independent media performance audit agencies as a means of balancing reportage being accrued by their different agencies,” he added.
Prior to joining P+ Measurement services, Philip worked on brands such as South African Tourism (SAT), Diamond Bank Plc, MoneyGram, Heritage Bank, Cadbury, RenMoney (Formerly RenCredit), Nigeria Breweries, Campari, Chicken Republic, South African Airways (SAA), Blue Gate, AVON HMO, Tetmosol, Alpha Mead (AM) Facility & Management Services, OSMI (Broadcast Right Owner of World Cup in Nigeria) and Orange Academy through several agencies. He was also responsible for functions ranging from media analysis, media monitoring, media & market research, online reputation management and project management.
Over the years, Philip has been a proponent for the AMEC media measurement techniques and the Barcelona Principle now BP 2.0 that has been globally accepted by majority leading firms operating under the integrated marketing communications space.

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