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Panasonic to strengthen its presence in the Nigerian Market

Panasonic Marketing Middle East and Africa, the global quality consumer electronics giant has announced to strengthen its presence in the Nigerian market through new business partners, marketing initiatives and strategic investments. The brand aims to meet the demands of the Nigerian market by way of providing the best-in-class products and services. The wide range of Panasonic electronic products has been available in the Nigerian market for over 30 years.
The growing importance of Nigeria’s middle class population and the need to give local consumers better experience has taken Panasonic’s focus on the highly promising market.Panasonic expanded its reach few years back in Nigeria with seven state-of-the art Sales and Service Centers, where the customers could avail themselves of all quality services backed up by genuine spare parts availability. These centers are located in Lagos, Abuja, Kano, Port Harcourt and Enugu.
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Commenting on the development, Panasonic Marketing Middle East & Africa’s Managing Director, Mr. Shinichi Wakita said, “We are glad to have made a mark in the Nigerian market and for being accepted by the consumers here as a reliable, quality brand name in all we present in the market. As the leading brand of consumer electronics in Nigeria, we aim to strengthen theposition that we hold by continuously providing ‘locally-fit’ products in order to meet the demands of our Nigerian consumers”
Panasonic plans to add more products to the current list of home appliances such as Electricals, Refrigerators, TVs and Air Conditioners. To ensure highest level of customer service, Panasonic’s workforce includes highly skilled Nigerian engineers who have been trained in cutting edge technology by Japanese trainers. By training Nigerians both locally and abroad, the company wants to realize quality after sales service. As a brand, Panasonic will continue to satisfy the home electronic requirements of Nigerian Consumers with latest technology at affordable prices.

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