Brand Intelligence News

PZ Deepens Affinity With Manchester City Partnership

Lukmon Oloyede.
As one of its largest and most diverse market, PZ Cussons Plc has struck a strategic partnership deal with English Premier League club Manchester City in a bid to further deepen its affinity in Nigeria.
The partnership with Manchester City FC will see PZ Cussons associate its brands with Nigeria’s most-loved sport and the most popular sports competition in the country.
The Manchester-based business will activate the partnership through its local brands in Nigeria – Premier, Olympic and Robb.
In a release on the club’s official website, PZ Cussons’ customers will be given the opportunity to win a number of exclusive VIP match-day experiences at the Etihad Stadium and opportunities to meet the players and watch private training sessions.
“We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow”, Omar Berrada, commercial director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships said.
[ad id=”135″]“We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans”,
Tim Perman, group category and brand director of PZ Cussons Plc, added: “PZ Cussons is proud to be partnering with Manchester City FC in Nigeria. There is a great fit between our brands in terms of heritage, values and a desire to win. “We look forward to delighting our consumers with unique experiences from brands that they trust and a sport that they love”.
The three years partnership deal will run for three years, from 2015 to 2018.

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