Brand Intelligence Business Sports

Simba TVS Unveils KANU Nwankwo as Brand Ambassador

From left— Mr. Karthik Govindarajan, Group Head of Marketing, Simba Group; George Okeke, motorcycle sales staff; Ex- Super Eagles Captain, Kanu Papilo Nwankwo; Oriyomi Ogunmekun, tricycle sales staff, and Mr. Mahendra Pratap, Business Head, Simba TVS, at the event.

BrandiQ Report

Simba TVS, exclusive distributors of Nigeria’s leading brands of Motorcycle, Tricycle and Power bikes has formally unveiled KANU Nwankwo, former while Super Eagles Captain as a brand ambassador.

The company said the decision, appointing  Kanu as brand ambassador was based on the fact that the personality and character of the football legend are consistent with aspirations of the brand.

Speaking at a well-attended endorsement ceremony held at the Simba TVS motorcycle and tricycle plant, Ogba, in Ikeja, Lagos, Kanu commended the company’s role in the development of the country’s economy.

The Olympic gold medal-winning Nigerian Dream Team captain said: “I am extremely happy to be associated with Simba TVS. I know the company and have seen their contributions to both the development of the motorcycle and tricycle sector and especially their empowerment programme for dealers, customers and riders who patronise their products.

While endorsing Simba’s products, the soccer legend said: “I have the singular honour and privilege of recommending their products- the TVS King tricycle, the HLX+ motorcycle and the Apache Power Bike, first and foremost because of their quality and as well for their after-sales service policy demonstrated in their Workshops spread all over Nigeria”.

On why he took up the prestigious role, Kanu regarded as the greatest player of his generation and one of Africa’s best ever, said being distributors of the best products in their categories in the country, it was only meet and proper for him to associate with the brand.

“They are number one and best in their areas of business and so our relationship is bound to be an interesting one. We can jointly collaborate to do more for Nigerians especially at this time when the country needs companies like them to support the growth Nigeria seriously need.

“I am also doing this because of their quality after-sales service as the company places a strong emphasis on empowerment, and runs specific programmes targeted at women and the youth, as well as provides welfare for the mechanic and rider communities.

Kanu added that his role was to project the image of the company and create the awareness for their Brands which are already acknowledged leaders in their various categories.

Kanu thanked the Company for their support for football in Nigeria through their sponsorship of the Nigerian senior national team, the Super Eagles.

“So my coming in part will also make Nigerians appreciate what Simba have been doing in this all-important area”

TVS King Tricycle

Also speaking at the event, Simba TVS – Business Head in Nigeria, Mr Mahendra Pratap, said “we are honoured and humbled that the legend of Nigerian football, Nwankwo Kanu, is endorsing TVS King Tricycles and motorcycles, emphasising that the two-time African Player of the year embodied their brand’s core values of Trust, Value and Service “through his dedication to this great nation.”

Kanu, a special guest at the inauguration of the TVS workshop in Kano on Tuesday, praised the operator for its demonstrated devotion to growing it’s customers’ businesses over the years.

The company, founded in Nigeria in 1988, also flagged off a roadshow for northern states of Nigeria to further endear its products to Nigerians both in the city and in the rural areas.

The Simba Group is a conglomerate, operating in Nigeria’s key industry verticals including Communications, Agriculture, Software, Transportation, Power and Alternative Energy.

Distribution and Reach have been at the core of the company’s selling strategy. With over 25 years of experience in Nigeria, the company have a well-established, strong and loyal network of distribution channels for its vast range of products across the country.

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