[ad id=”187″]By Okechukwu Ikonne.
In commemoration of its 40th anniversary, the African Public Relations Association (APRA) has announced speakers for the 27th edition of conference which is scheduled to hold from 12-14 May 2015 in Yaoundé, Cameroon. The conference will attract over 200 delegates cutting across different communication sectors and marketing communication practitioners in Africa.
Themed ‘Africa Trending: Contemporary Challenges, Opportunities in Reputation and Crisis Management‘, the conference, which is expected to draw attendees, speakers and facilitators from all over Africa, Europe, Asia and North America, will deal with such diverse topics as Global Tendencies in the PR Industry, Developing a Communications Strategy, Reputation Management, Effective Internal Communications/Employer Branding, Leadership & Communication as well as Crisis Communication Theory, Case Study and a group crisis simulation exercise.
Information contained in the release stated that the conference parades an array of renowned speakers, including HE Mr. Erastus Mwencha, the Deputy Chairperson, African Union Commission, Mr. Issa Tchiroma Bakary, Cameroonian Minister of Communications, who is keynote speaker and Dr. Roger Hayes, a leading international public relations and public affairs professional and former Global President of the International Public Relations Association (IPRA).
Also speaking at the conference is Jeremy Galbraith who, in 2014, was named by The SundayTimes and Debrett’s as one of the UK’s 500 most influential people, and ranked among the top 20 influential professionals in the PR field. Jeremy has spent the past 20+ years helping leading companies, organisations, CEOs, Presidents, Prime Ministers and regulators position themselves with almost every type of stakeholder as well as manage critical issues.
Speaking on Global Tendencies in the PR Industry, Jean-Léopold has an impressive track record of leadership positions within the PR and Public Affairs industry, including immediate past president of the International Association of Public Relations Consultancies ICCO, as well as past president of Public Relations Organisation International PROI, which is the world’s largest international partnership of independent PR consultancies.
Other speakers include Robyn de Villiers, Chairman and CEO of Burson-Marsteller: Africa who has well over 25 years of strategic communications experience advising clients across multiple sectors and including from privately-owned companies to multinationals, NGOs and government bodies; Claudine Moore, who is an international award-winning senior public relations executive.