By Lukmon Oloyede.
Organizations that want to survive and stand out in this competitive market need to developstrategic marketing campaignsthat connect with their consumers and target prospect across all marketing platforms.
[ad id=”187″]Speaking recently at the “Google Day”, the Country Manager of Google, Juliet Chiazor, said customers are faced with a minimum of 2,000 marketing messages streamed on different communication platforms every day. She therefore said for any player to excel, its communication must be appropriate and target the right audience.
Chiazor affirmed that innovation is at the heart of everything Google does as the company is aware of dynamism of different markets the world over. As a result, Chiazor said Google has different solutions that corporations anywhere in the world could use to achieve their goals in the target markets. Some of those solutions, according to her, are: Google Voice Search; Google Maps; Google Now; and Google Photo Sphere.
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She declared that television viewership is slowly declining as audiences are shifting online. Specifically, she stated that there is an increase of 60 percent of online video streaming that customers are faced with. “Brand building elements still entail awareness and emotional engagement just as the case with traditional marketing platforms”, she said. Based on this, she advised that video should be seen as an integral part of brand building and should be used more in brand communication.
On the day, an independent media specialist, MediaReach OMD also aligned forces with Google Global Services Nigeria Limited over taking brand marketing in Nigeria to a new level. The alignment saw the two companies exchanging ideas on the survival strategies for different brands now that the players are faced with stiff competition not only in Nigeria but across the world. The agency, MediaReach OMD, and Google traded ideas recently at an event christened “Google Day”, organised at the MediaReach office in Lagos.
Corroborating her view, Tolu Ogunkoya, the Chief Executive Officer of MediaReach OMD noted that there are still many players who are undecided about the relevance of digital brand marketing despite its importance in today’s marketing communication. His words: “It is high time we decided to take active steps in the interest of our corporations”.
Meanwhile, Patrick Gomes, the Chief Digital Officer of MediaReach OMD acknowledged that social media has a very important role to play in placing corporations ahead of competition in the market. His words: “At MediaReach OMD, we are aware of the new trend towards digital marketing as the future of brand communication. We already have channeled our process towards the development and our clients have started benefiting from the initiative.”[ad id=”169″]
By Lukmon Oloyede.