Marketing research is the systematic process of recording, and interpreting information relating to the marketing of goods and services. The essence of marketing research is to present accurate information that can...
Michael Imomoh, popularly known as ‘The Fotobiker’ is one of the most sought-after photographers in Nigeria. In a chat with Lukmon Oloyede, he spoke on the future of photography and its potentials for the market Digital...
Fidelity Bank Plc has launched a new identity to strengthen operations and deliver optimum solutions to its teeming customers across the country. It explained that the new campaign is aimed...
Foremost sports jersey brand, Adidas, has called for a comprehensive review of its customer relationship management activity. The sportswear and equipment manufacturer is reportedly looking for a competent agency to...
Founder of Facebook, Mark Zuckerberg, has hinted that the company would soon accompany its “like” button with a downturned thumb “empathy” button. The new addition marks a unique way the Silicon Valley-based company...
X3M Ideas made a grand entry into Nigeria’s advertising terrain in 2012. Located in the Opebi highbrow area of Ikeja, Lagos, X3M Ideas displays youthfulness and modernity...