Marketing research is the systematic process of recording, and interpreting information relating to the marketing of goods and services. The essence of marketing research is to present accurate information that can...
Nigeria’s most innovative and fastest growing telecommunications operator, Etisalat has charged students in Nigerian public secondary schools to secure their future through quality career decisions....
Founder of Facebook, Mark Zuckerberg, has hinted that the company would soon accompany its “like” button with a downturned thumb “empathy” button. The new addition marks a unique way the Silicon Valley-based company...
At a public lecture, an award antagonist once requested a sincere response to this question – ‘‘What’s more important to you? A wall full of awards or a happy, successful...
Four things brands can learn from superheroes. From the moment, blurry decades ago, that I perused my first superhero comic (The Mighty Thor, no less), I knew that...
Waxing in uncanny strength and boyish charm at 60, Kola Ayanwale, Group CEO of Centerspread Advertising, has conquered strong opposing forces to stamp his name in...
By Gilbert Alasa. Co-founder and Chief Executive Officer of world’s leading social networking site Facebook, Mark Zuckerberg, on Wednesday, welcome his first baby named Max,...
X3M Ideas made a grand entry into Nigeria’s advertising terrain in 2012. Located in the Opebi highbrow area of Ikeja, Lagos, X3M Ideas displays youthfulness and modernity...