Creative Excellence Vs. Strategic Brilliance
At a public lecture, an award antagonist once requested a sincere response to this question – ‘‘What’s more important to you? A wall full of awards or a happy, successful...
Industry
IT'S A BIRD. IT'S A PLANE. IT'S SUPERBRAND.
Four things brands can learn from superheroes. From the moment, blurry decades ago, that I perused my first superhero comic (The Mighty Thor, no less), I knew that...
Kola Ayanwale: A Game-Changer @ 60
Waxing in uncanny strength and boyish charm at 60, Kola Ayanwale, Group CEO of Centerspread Advertising, has conquered strong opposing forces to stamp his name in...
Zuckerberg Welcomes Daughter, To Donate 99% Facebook Shares
By Gilbert Alasa. Co-founder and Chief Executive Officer of world’s leading social networking site Facebook, Mark Zuckerberg, on Wednesday, welcome his first baby named Max,...
X3M Ideas: A Crew Of Creative Extremists
X3M Ideas made a grand entry into Nigeria’s advertising terrain in 2012. Located in the Opebi highbrow area of Ikeja, Lagos, X3M Ideas displays youthfulness and modernity...
Former FIRS Boss Advocates Change at WISCAR’s Induction Ceremony
By Lukmon Oloyede. Women In Successful Careers (WISCAR), a non-profit organization recently held its seventh end of year graduation/induction Ceremony and presented the 4th Distinguished...
Noak's Ark, X3M Idea Win Big At LAIF 2015 Awards
By Lukmon Oloyede. It has now become clear that some of the new generations of advertising agencies emerging are not just prepared to play the...
Panasonic Stirs Nigerian Market with SIMS Partnership; Announces Manufacturing Base in Lagos
Panasonic Marketing Middle East & Africa (PMMAF) – globally acclaimed consumer electronics brand, announced its partnership deal with SIMS Nigeria, a world class electronics and...
EnergyNet to host second annual Powering Africa
Lukmon Oloyede. EnergyNet will be the host of the second annual Powering Africa: Summit at the Marriott Marquis, Washington, D.C. from 27-29th January 2016....
World Bank unveils $16b Africa Climate Business Plan to tackle urgent climate challenges
The World Bank Group today unveiled a new plan that calls for $16 billion in funding to help African people and countries adapt to...