Marketing Archives

Featured ARCON Inducts Olalekan Fadolapo, HRH Adeoriyomi Oyebo, Joko Okupe, James Agama, Seni Adetutu, and 33 Others as Council Fellows

Desmond EkehNovember 26, 2023November 26, 2023

by Desmond EkehNovember 26, 2023November 26, 20230202

By Martin Ogumah and Opeyemi Adebiyi On Friday, November 24, 2023, the Advertising Regulatory Council of Nigeria, ARCON, enacted another history reminiscent of its past...

News

Domino’s CMO Stress Unchanging Value Of Brand Consistency In Modern Marketing

Precious ChinazaSeptember 27, 2023September 27, 2023

by Precious ChinazaSeptember 27, 2023September 27, 2023088

In a recent episode of Marketing Week’s podcast series, Sarah Barron, the Chief Marketing Officer (CMO) at Domino’s, emphasized the significance of consistency when “babysitting”...

News

ADVAN African Awards Calls for Entries, Schedule Awards for Nov. 26

Precious ChinazaSeptember 5, 2023September 5, 2023

by Precious ChinazaSeptember 5, 2023September 5, 2023053

The Advertisers Association of Nigeria (ADVAN) is calling on brands to submit entries for its 2023 ADVAN African Awards for Marketing Excellence which is scheduled...

Advertising Arts & Entertainment Branding Business Content Marketing Design Digital e-Commerce Entertainment Events TV

Sasol, Heineken, Others Top Kantar Best SA 2019 Ads

Desmond EkehAugust 12, 2020August 12, 2020

by Desmond EkehAugust 12, 2020August 12, 20200272

Kantar, today, unveiled to South Africans and the world the Best Liked Ads that celebrates South Africa’s favourite TV commercials. These are the ads that...

Marketing News Technology

Facebook To Recruit 3,000 Staff To Review Harmful Posts – Zuckerberg

Desmond EkehMay 4, 2017

by Desmond EkehMay 4, 20170363

Facebook CEO, Mark Zuckerberg has announced that the social media giant will be recruiting 3,000 people in its community operations team globally to respond to...

Brand Intelligence Industry News Marketing News Special Project

Indomie, Coca-Cola, Delta State Win Big At 2016 ADVAN Awards

Desmond EkehNovember 7, 2016

by Desmond EkehNovember 7, 20160493

It was indeed a unique gathering of major stakeholders in Nigeria’s marketing industry when The Advertisers Association of Nigeria (ADVAN) rolled out the red carpet...

Marketing

What Do Recent Acquisitions Reveal About The Nigerian Market?

Desmond EkehFebruary 16, 2016

by Desmond EkehFebruary 16, 20160393

By Lukmon Oloyede. In the world of business, mergers and acquisitions (M&A) are powerful growth tools used by companies and corporate brands to achieve long-term...

Industry News News

Exp Marketing MD, Olagundoye Quits

Desmond EkehJanuary 15, 2016

by Desmond EkehJanuary 15, 20160349

By Lukmon Oloyede. The managing director of Exp Marketing Nigeria, Mr. Wole Olagundoye, has resigned his appointment as the head of the agency. BrandiQ has...

News Technology

Lumia 950 and Lumia 950 XL now available in Nigeria

Desmond EkehJanuary 6, 2016

by Desmond EkehJanuary 6, 20160398

Microsoft Corp. on Monday announced retail availability of Lumia 950 and Lumia 950 XL throughout Nigeria. The newest flagship devices to join the Lumia...

Marketing Training/Marcom Academy

Understanding Marketing Research Process

Desmond EkehDecember 11, 2015

by Desmond EkehDecember 11, 20150426

Marketing research is the systematic process of recording, and interpreting information relating to the marketing of goods and services. The essence of marketing research is to present accurate information that can...