By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Brand IQBrand IQBrand IQ
  • News
    • IMC/Brand News
    • Business/Economy
    • Technology/Digital
    • Finance and Banking
    • Sports/Entertainment
  • Business Insight
    • Tech Trend
    • AdSense
    • Book Review
    • Brand Feature
    • Brand iQ Sports
    • Brand Heritage
    • Brand Review
    • CEO Interview
    • Cover Story
    • Industry
  • Envogue
    • Brand Culture
    • Lifestyle
    • Movies
    • Music
    • Sports
    • Tech-Trends
  • Newsletter
  • Video
  • Academy
  • Audio
  • Gallery
  • Archives
Reading: Market Positioning: UMZA Air Attracts Abuja-Ilorin Route Travellers with Cheaper Fares
Share
0

No products in the cart.

Notification Show More
Font ResizerAa
Brand IQBrand IQ
0
Font ResizerAa
  • Academy
  • Video
  • Gallery
  • Archives
  • Business/Economy
  • Campaigns
  • Technology/Digital
  • Finance and Banking
  • Sports/Entertainment
Have an existing account? Sign In
Follow US
  • Advertise
© 2025 Brand IQ. All Rights Reserved.
Brand IQ > Blog > Uncategorized > Market Positioning: UMZA Air Attracts Abuja-Ilorin Route Travellers with Cheaper Fares
Uncategorized

Market Positioning: UMZA Air Attracts Abuja-Ilorin Route Travellers with Cheaper Fares

Joshua
Last updated: December 1, 2025 9:04 am
Joshua
1 month ago
163 Views
Share
3 Min Read
SHARE

UMZA Air on Sunday commenced commercial flights on the Abuja–Ilorin route with what the airline described as permanently cheaper airfares for travellers using the Tunde Idiagbon International Airport, Ilorin.

The Managing Director/Accountable Manager of UMZA Aviation Services Limited, Mr Anachuna Henry, said that the airline deliberately pegged its ticket prices between N145,000 and N180,000, insisting that the rates are “almost 60 per cent cheaper” than what passengers currently pay on the route.

Henry explained that the low pricing was not a promotional launch offer but a long-term fare structure aimed at reducing the financial burden on domestic travellers, especially those from the North Central region who have been confronted with rising airfares nationwide.

“These are not promotional tickets. This is our permanent fare structure,” he said. “We decided on low fares because that is who we are as an airline. Our pricing is almost 60 per cent lower than the current market rate for Ilorin.”

The UMZA boss disclosed that ticket sales, which opened on Monday, have already witnessed a surge in bookings, attributing the response to passengers’ desire for cheaper alternatives. “The goodwill has been massive. People are buying because they see the difference,” he added.

He noted that the maiden flight would depart Abuja at 5 pm on Sunday, making Ilorin the latest addition to UMZA’s expanding network, which currently includes Kano, Yola, Sokoto, Kebbi, Maiduguri, and Lagos. He confirmed that the airline will deploy a G-400 XR turboprop aircraft, described as one of the safest and most reliable in civil aviation.

“Our Ilorin station is fully ready – staff, equipment, office, logistics, everything,” Henry said, adding that the airline had met all regulatory requirements of the Nigerian Civil Aviation Authority.

Transport analysts say UMZA’s entry into the Ilorin market could provide much-needed relief to travellers from Kwara, Kogi, Ekiti, and parts of Niger State, many of whom rely on a single dominant operator charging significantly higher fares. The new pricing, experts believe, may break the monopoly and compel other airlines to review their ticket costs.

With complaints over skyrocketing airfares on the Abuja–Ilorin corridor, UMZA’s low-cost model is expected to offer passengers a cheaper, more stable option without compromising safety or service (Source: The Punch).

Palm Oil Market: How Nigeria Lost Global Market Leader to Indonesia, Malaysia, Thailand and Columbia
Streetwear to Skincare: How Gen Z is Defining African Fashion Culture
2026 Marketing Strategy: Unilever Announces Global Leadership Change
From Storytelling to Storymaking: What Does Coca-Cola’s AI Branding Play Mean for African Brands
From Netflix to Nollywood: How Gen Z Filmmakers Are Changing the Game
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Telegram Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Surprise0
Wink0
Previous Article Pazino Unveils New Paint Line
Next Article Stanbic IBTC Graduates Fourth Cohort of Digital Skill Youth Empowerment Initiative
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Weekly Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Newsletter

Follow US

Find US on Social Medias
FacebookLike
XFollow
YoutubeSubscribe
TelegramFollow
Popular News
Sports/Entertainment

NRRF Unveils 42-man Squad for Ghana Clash

Joshua
By
Joshua
1 month ago
£220 ‘for a cut-up sock’ – Apple’s New iPhone Pocket Ridiculed Online
Transcorp Hotels appoints Awele Elumelu as Board Chair
Falcon Secures Major Investment from Energy& LLP
Peak Milk Unveils “Enjoy Christmas at Its Peak,” Campaign

Newsletter

Signup For The BrandIQ Newsletter

A weekly Newsletter
Newsletter
Brand IQ

Brand IQ is an online platform that provides news and information about various topics, including current events, entertainment, politics,sports,technology, and more.

Facebook Twitter Youtube
  • News
  • Business Insight
  • EnVogue
  • Newsletter
  • Academy
  • Events
  • Video
  • Gallery
  • Archives
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions

Copyright 2013 – 2025 Brand IQ. All Rights Reserved

Site Credit
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?