Giant Beverages Limited, a Lagos based state of the art beverage outfit has introduced Valmont, a super-premium water brand, unique in both content and packaging into the Nigerian market. The new product is coming with a new trailblazing Sport cap offering which is the first of its kind in the industry. With this unique offering, the company, a wholly owned Nigerian company is bent on ensuring Nigerian brands join the league of internationally renowned brands.
This innovation, according to the General Manager, Mr. Ayo Afolabi, is to ensure that this mark of quality – which comes in a blazing red colour -is stamped on the product from the onset to differentiate it from the pack and ensure it sets the pace in quality and packaging. “What we are doing is making a statement that Nigerians can produce quality product with packaging that can conform to the highest international standards. This is why our Sport cap will make the difference.”
To this end, the new product, Valmont is positioned as a super-premium water produced to the best of international standards. “The water goes through our ultra-purification processes without being exposed to air until it enters our unique bottles, thus preserving its freshness and purity. It is called ‘Valmont’ for its strong, rich, luxurious and sophisticated background.”
[ad id=”135″]He added that Valmont is natural and produced to accompany fine food and luxurious lifestyle. Its transparent and minimalistic labeling further gives it an extra touch of class which is expected to appeal to discerning consumers who will stop at nothing to enjoy the best that life offers.
In order to make maximum market impact to meet consumers’ varying needs, the product comes in, 600ml, 750ml (Sport cap) and 1.5L 100% recyclable plastic bottles. At a later point, it will also be available in750ml glass bottles sold only through high-end restaurants, hotels, international airlines and event outfits
Apart from its product quality and packaging, Valmont boasts of widest range of sizes in the Nigerian market: thus providing water to suit different consumer needs.
Giving additional information on the brand, Marketing Manager, Mrs. Bose Ogunyemi reinforced the earlier statement that Valmont’s Sport cap (750ml) “is the first in Nigeria and it is suited for on-the-go consumers because it is convenient and would not distract consumers’ from other activities such as driving, walking, etc. Our glass bottle – which will also be the first in Nigeria when it hits the market – provides gourmet water to accompany gourmet food in high profile hotels.”
She stressed that Valmont “is a lifestyle brand that delivers much more than hydration to the consumer. Valmont has the red cap which signifies prestige in Nigeria; it also makes the brand striking and outstanding. That is the fundamental reason the brand promises prestigious quality and purity.”
Appropriately positioned as a lifestyle brand, it is buoyed by symbolic attributes like sophistication, class, appeal and uniqueness. This wholly Nigerian owned brand with the historic Zuma Rock as its brand iconic symbolism promises to be a market leader as it hits the market.
On why the Abuja situated rock formation was chosen as its brand icon, Mrs. Ogunyemi noted that “The intrigue of the rock is that it bears a ‘human face’ on its surface, and this for every Nigerian is an ultimate symbol of purity of nature. The freshness and natural purity of this cultural landmark is relatable to our Valmont. This is because our water is fresh and pure from start to finish. More importantly, it signifies that Valmont is a proud Nigerian brand.”
With the tagline “Live Pure,” the brand, which is bottled to the highest standards, provides the refreshing essence that matches discerning consumers’ lifestyle wherever they are found. Whether at a luxury or quick service restaurant, home, work or on the go, Valmont delivers rejuvenation in the most convenient form.
Giant Beverages Limited was set-up to focus primarily on the manufacturing of quality healthy alternatives to the traditional sugar sweetened carbonated beverages. With this mandate, it will fill a huge gap in the beverage sector, a gap for healthy and natural beverages. This gap is a result of the increasing awareness of the Nigerian populace about lifestyle and nutritional issues as it affect their health. It is bent on ensuring that Nigerians live healthy lives despite a life expectancy of 51 years for men and 53 years for women.
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