MultiChoice Nigeria has revealed that it invested N5.5 billion in the production of the just concluded BBNaija All-Stars edition of the reality show.
Executive Head of Content and West Africa Channels, MultiChoice Nigeria, Busola Tejumola revealed this last Tuesday during the prize presentation to the winner of the All-Stars show, Ilebaye Odiniya.
Tejumola disclosed that over 2,000 individuals were employed to execute the show. In her words, “This year, we have backed this commitment up with a total investment of NGN5.5billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija. And of course, there is the direct impact of over 2000 individuals employed to bring this project to life.”
She appreciated the headline sponsor of the show, MoniePoint Financial Technology Company, and the associate sponsor, HFM Online Trading for partnering with MultiChoice to deliver a BiggieVerse of pure entertainment.
“Special thanks to our other sponsors: Close Up Toothpaste, Knorr Seasoning, Minimie, Lush Hair, Munch It, Power Oil, Pepsi, Supa Komando, Aquafina, Lipton Ice Tea, Tecno Mobile, Amatem Softgel, Oraimo, Arla, Tizeti, Guinness, Smirnoff Vodka, Smirnoff Ice, Titus Sardine from Ekulo International, Hawaii Soap From Evans Industry, Waw Detergent, Travel Beta, Schechers, Innoson Motors, Nexus Appliances and Oriflame Cosmetics Nigeria.
“This year Biggieverse was opened as Big Brother invited into it your favourite All-Stars 20 game players, 4 house guests, 9 Jury members and 12 Wager Task Judges and the parrot who all together delivered a riveting show that kept us all entertained for 71 days,” she said.