Consumers in Benue State and its environs have applauded the newly re-launched More Lager Beer, brewed by Nigerian Breweries in its Makurdi brewery. The consumers...
Sometimes, a student may confuse packaging with a product. Packaging is just the means of protecting and delivering a product to ensure that it gets...
Feature writing is a form of writing that injects human elements and various storytelling techniques into any story. Feature stories are also human interest articles...
Point-of-purchase (P-O-P) advertising is a kind of advertising built to attract impulse purchase from consumers. It utilizes display designed to catch shoppers’ attention particularly at...
Public relations is the life blood of any company, be it public, private, profit or nonprofit. It deals with reputation management. A PR Executive is...
In today’s competitive world of businesses, a number of brands are competing to gain market shares using events marketing and management as tools. An event...
The excitement that comes with travelling could be cut short because of mistakes that travellers make before or during their travels. These mistakes could cost...
With Nigeria’s inflation rate sliding to eight per cent amid falling oil prices, fears are rife among financial experts that the sinking oil prices could...