BrandiQ Blog President Muhammadu Buhari will present the 2022 Appropriation Bill to a joint session of the Senate and House of Representatives on Thursday. The...
BrandiQ Reports The Central Bank of Nigeria (CBN) has withdrawn the operating licenses of 42 microfinance banks (MfBs). The affected banks have been shut down....
BrandiQ Reports The Nigerian Government has unveiled the much anticipated price range for travelers on the Lagos-Ibadan rail line route. Minister of Transportation, Rotimi Amaechi,...
As the Peoples Democratic Party (PDP) and the All Progressives Congress (APC) traverse Edo State canvassing and campaigning for votes in the September 19, 2020...
Tayo Oke drtayooke@gmail.com The ruling All Progressives Congress, basking in the July 14, 2018 governorship election victory in Ekiti State asserts its claim to be...
By Ntia Usukuma In any non- monopolistic marketplace, consumers can only be convinced through rational or emotional appeal. Rational Appeal involves persuading the consumer with...