BrandiQ Report
As part of efforts to provide exceptional customer service and reduce the financial exclusion ratio among Nigerians, 9PSB, a payment banking company, has unveiled its slogan tagged, Our Bank.
Designed to operate simpler, convenient and more reliable channels for customers to conduct financial services, 9PSB is also the first Payment Service Bank to address critical challenges of the financially excluded customer demography in Nigeria. With the *990# code, customers can own an account with 9PSB and enjoy value-driven propositions with their financial transactions.
This much was revealed at a recent panel discussion with the theme: Examining the challenges facing Nigerian banks and payment industry and how 9PSB can revolutionize the financial sector.
While examining the 9PSB approach, seasoned Fintech analysts on the panel, which includes Ashley Immanuel, Tunji Andrews, Tracia Ikponmwonba and Adejuwon Soyinka, unanimously agreed that players within the banking sector must be prepared to offer innovative solutions to customers in order to engender trust and flatten the curve among financially excluded rural and urban Nigerians.
Speaking during the event, the CEO of 9PSB, Branka Mracajac stated that the key mitigating strategy that would aid 9PSB in fufiling the financial Inclusion mandate of the Central Bank of Nigeria is by offering compelling products, seamless execution and excellent customer service.
“Financial innovation plays a unique role in fostering sustainable and equitable growth primarily among the unbanked and underbanked within the rural areas in Nigeria, and I am very optimistic that 9PSB will drive financial innovation, especially among the youth and women across Nigeria. This is our goal at 9PSB. It is also why we are here. It is the difference we are committed to making in the Nigerian financial sector,” she said.
While acknowledging thatinfrastructure deficit and geographical coverage limitations have previously affected financial inclusion in Nigeria, Branka said that the key mitigating strategy is to create synergies between agent banking as an important driver of financial inclusion and a superior product mix.
She explained that, “9PSB will deploy a wide distribution network that will serve as a channel for financial education for rural and low-income consumers. This will enable them to conduct basic banking services like cash-in and cash-out transactions.”
Member 9PSB; His Highness Emir of Bichi, Alhaji Nasir Ado Bayero and
Branka Mracajac, CEO 9PSB at the launch of 9 Payment Service Bank
(9PSB) in Lagos State yesterday
In his goodwill message at the event, Chairman Board of Directors, EMTS, His Highest, Alhaji Nasir Ado Bayero, stated that the launch of 9PSB is the beginning of an exciting chapter in the company’s growth agenda.
“We see 9PSB as yet another opportunity to serve 59 million unbanked adults through the deployment of financial services that will leverage on top mobile technology and distribution network to support the financial inclusion of the Federal Government,” he said.
