Brand Intelligence News

LG Unveils New P-star 1 Refrigerator With Five Doors  

By Ntia Usukuma.
For many household, the need to preserve food is very paramount; and the refrigerator is one of the most important pieces of equipment in the home for keeping foods safe. It is this concern that sparked the introduction of the P-Star1, 5 Door Refrigerator by LG Electronics, a global leader in Home Appliances and Consumer Electronics.
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Aimed at reinventing the concept of food hygiene and elevating consumer lifestyle, LG Electronics new P-Star1 5 Door Refrigerator which comes with an Inverter Linear compressor helps keep food fresher for a longerperiod and it is also backed up with 10 year warranty on the compressor. LG’s P-Star1 5 Door refrigerators with the innovative Hygiene Fresh+ TM automatically cleans and purifies its internal air ensuring that the air inside is kept pure, fresh and hygienic.
Speaking on the new product, General Manger, Home Appliances division, LG Electronics, West Africa operations, Mr. Hyunwoo Jung said: “In the pursuit of a higher quality of life, over the years LG refrigerators have been popular with consumers of all ages. The LG P-Star1 with a new design concept totally changes the perception of refrigerator space management; it is a scientific intelligent storage systems that enable fruits and vegetables stay fresher for longer. It also comes with the Inverter Linear Compressor as well as the Hygiene Fresh feature”.
LgUnlike other appliances, refrigerators run 24 hours a day; this makes them the main energy culprit in most homes, in other hand it also a great place to achieve energy savings through innovation. The heart of a refrigerator is its compressor, which circulates the cool air and maintains refrigerant pressure. In a conventional compressor, there are four points of friction. In LG’s Inverter Linear Compressor, there is only a single point of friction, which increases overall energy efficiency, reduces vibration-related noise levels and makes the entire compressor more durable.
For many consumers, real smart appliances should be able to bring more convenient experience as well as a green, healthy and freewheeling lifestyle. LG P-Star1 comes with a smart storage system, to provide consumers with a wide range of food storage solutions. LG P-Star1 refrigerator has three freezer drawers in lower part, apart from the Side by Side refrigerator in upper part.P-Star1 also has another special feature called the Smart Diagnosis system, this feature ease customer stress of taking the refrigerator to service center as a result of minor refrigerator issues, by placing your mobile phone on the Smart Diagnosis icon located at the right hinge cover of the fridge, the buzzer transfers data to Service Call Center, where it is analyzed and solution will be sent to your mobile phone instantly.
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