By Ntia Usukuma.
Bukola Akingbade, the co-founder of Rosabel Leo Burnett Group’s award-winning digital arm, Bytesize has quit the advertising agency after six years of incredible contribution to the integrated marketing communication industry.
Akingbade who also doubled as the Chief Executive Officer of joined Rosabel Leo Burnett Group on Feb 1st 2009.
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During her tenure, Bukola led the team to win clients like P&G, Hennessy, Nigerian Breweries, Nestle, Philips and Mansard Insurance. The agency’s approach to business under her headship is immersive and fuelled with data driven ini4a4ves. It ran memorable campaigns like Star’s Football digital campaign for the World Cup which had competitors (and sponsors) in disarray by utlizing the full potential of planning, social and topicality.
Bytesize managed mobile focused initiatives for Gulder Ultimate Search 10th anniversary – fan’s edition which elevated the role of digital in distributing and creating incremental reach of a TV show through mobile which led to measurable results in volume contributions.
Bytesize clients have won local and international awards for the compelling digital work executed; most recently is the Digital Agency of the Year award at the 5th MarketingWorld Awards 2015. For a business she started from zero and grew to become a multi-million dollar agency, Bukola has shown leadership, commitment and a detailed understanding of digital transformation with measurable business results.
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