By Ntia Usukuma.
One of Nigeria’s top commercial bank, Access bank has concluded plans with global TV station CNN International, to sponsor Passion to Portfolio, 30-minute special series focusing on entrepreneurs harnessing their passion in the global marketplace .
The high-profile show is the first of four special Passion to Portfolio programmes airing in 2016. In addition to the extended shows, Passion to Portfolio segments will continue to air fortnightly in the CNN International business show World Business Today.
Both the Passion to Portfolio segments and the extended shows are sponsored by Access Bank, one of Nigeria’s largest and fastest-growing full-service banks headquartered in Lagos.
The special show which was first aired on 15 January featured successful innovator Daymond John, co-founder of the global clothing label, FUBU, and host of the hit US TV show, Shark Tank. Recognised as a branding and marketing expert, John gave CNN viewers insights into what it takes to succeed in business. “I had a passion for dressing people, the money came later,” multi-millionaire John explained in Passion to Portfolio. Other successful personalities to be spotlighted on the programme include Oprah Winfrey’s long-time hairdresser, Andre Walker; celebrity jeweller, Chris Aire, and Michelin-starred restaurateur, Yenn Wong.
