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Brand IQ > Blog > Campaigns > Dufil champions inclusion for visually impaired
Campaigns

Dufil champions inclusion for visually impaired

Joshua
Last updated: October 30, 2025 11:05 am
Joshua
5 days ago
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Dufil Prima Foods, makers of Indomie Instant Noodles, has reaffirmed its commitment to disability inclusion by partnering with the Resource Centre for the Blind to mark World Sight Day and White Cane & Safety Day 2025 with a special community outreach in Lagos.

According to a recent statement, the event, held at the Amuwo-Odofin Local Government Secretariat, was themed ‘Eye Care Everywhere’.

The statement added that the programme brought together medical professionals, advocates for the visually impaired, local leaders, and members of the public for a day of advocacy, free health screenings, and empowerment activities.

“In alignment with this year’s global focus on access to vision care, the outreach offered free eye tests, distribution of medicated glasses, blood pressure and blood sugar checks, and essential medications,” the statement read in part.

Representing Dufil Prima Foods, its Group Corporate Communications and Events Manager, Temitope Ashiwaju, reiterated the company’s broader mission: “We are deeply committed to nourishing lives in every sense. Disability inclusion is not a one-time event; it’s a mindset. Partnering with the Resource Centre for the Blind helps us extend our impact beyond nutrition, into advocacy, empowerment, and equality.”

The event featured interactive educational sessions, including a talk by Dr. Mariam Fashola, an ophthalmologist from the Lagos State University Teaching Hospital, who spoke about the dangers of traditional remedies and emphasised that vision care should be a right, not a privilege.

“Equitable access to eye care must be a national priority. Everyone deserves the chance to see clearly and live independently, regardless of disability status or income level,” Fashola said.

The Executive Director of the Resource Centre for the Blind, Temitayo Ayinla, highlighted the broader significance of the day.

“We are not just advocating for eye health but for a society that sees beyond disability. Celebrating World Sight Day and White Cane Safety Day together allows us to raise awareness for both prevention and protection for people living with vision loss,” Ayinla said.

A symbolic highlight of the day was the donation of dozens of white canes by Dufil Prima Foods to visually impaired attendees, reinforcing the message of mobility, independence, and inclusion.

The 2025 observance of World Sight Day and White Cane & Safety Day served as a powerful reminder that inclusion begins with awareness and thrives through action. Attendees were welcomed in a supportive environment, complete with free servings of Indomie noodles, fostering both health and hospitality.

Through this initiative, Dufil Prima Foods once again demonstrated its commitment to building a society where no one is left behind. It is a major manufacturer in Nigeria’s fast-moving consumer goods sector, best known for producing the instant noodle brand Indomie.The Resource Centre for the Blind was established in 2018 in Lagos, Nigeria, as a project of the Jubrila Ayinla Foundation, a non-profit organisation focused on community-based services and supporting the less privileged.

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