Foremost beverage drinks manufacturer, Promasidor Nigeria Plc has announced the introduction of Twisco Chocolate, a new variant of powdered drinks brand into the Nigerian beverage market.
Also, in a bid to fortify Twisco Chocolate’s presence in highly competitive Nigeria’s beverage drinks market, the company has announced its endorsement of leading Nigerian female pop star, Tiwa Savage as brand ambassador for the newly launched drink.
Twisco Chocolate’s arrival in the market is in apparent demonstration of the company’s commitment to its avowed mission and vision to continually enrich the lives of Nigerians through provision of high quality nutritional beverage drinks to teeming market consumers.
Speaking of the new product, Anders Einarsson, Managing Director / CEO, Promasidor Nigeria Ltd, said Twisco Chocolate drinks launch in the Nigerian market affirms the company’s commitment to the goal of designing quality food products that are capable of keeping Nigerian families well nourished, especially with the addition Enerfort, the branded active ingredient.
Enerfort as he explained, is a special blend of ten power packed micro nutrients, including Vitamin B2, B6, B12, C, D3, Niacin, Calcium, Phosphorus, Iron and Zinc– all which are necessary for optimal energy release that you need to power your dream.
He said: ”During the Twisco official contract signing, Mr. Einarsson noted that Tiwa Savage’s personality and career exploits in the Nigerian and global entertainment industry is in sync with Promasidor’s brand building objectives, adding that the singer of international repute will enjoy a mutually beneficial relationship with Promasidor as Brand Ambassador for Twisco.“
According to him, Tiwa is a great Nigerian, multi-award winning singer and songwriter known worldwide. In addition, she is a mum of a fun-loving and energetic boy named Jamil, and supports her son in achieving his dream which is what Twisco stands for.”
Also speaking during event, the Marketing Manager, Promasidor Nigeria, Mr. Abiodun Ayodeji, said the introduction of Twisco Chocolate Drink Powder into the Nigerian market was designed to meet the nutrition needs of the Nigerian child, adding that all members of the family are expected to enjoy the goodness of the new offering.
“Twisco is a Premium Chocolate Drink Powder that we are offering to our esteemed Nigerian consumers. It has the goodness of cocoa, malt and milk. It comes in a premium look and feel packaging available in 25g Sachets, 500g Tin and 500g Refill”, Mr. Ayodeji explained.
Tiwa Savage, theTwisco Brand Ambassador pronounced how the Twisco Chocolate Drink Powder will ride on the crest of her brand personality to market success. She cited her huge social media following, especially her Instagram handle as one of the sure-fire routes to the consumer market.
She continued: “For kids, the packaging is very attractive, and I’m glad that Twisco is nutritious and affordable for consumers across all social strata. I particularly like the brand because it meets my expectation. My son, Jamil, genuinely likes Twisco, too. I think selling something that one truly believes in is a stronger way of marketing.”
At the end of the product launch, Promasidor promised to continually use its unique and thorough knowledge of the food industry in Africa to energise, nourish and enrich the quality of the lives of the people on the continent.Promasidor Nigeria Limited is a consumer packaged goods company headquartered in Isolo, Lagos, Nigeria. It is a subsidiary of South Africa based Promasidor Holdings. The firm’s major brands include Cowbell milk, Loya milk, Sunvita cereal, Onga seasoning and Top Tea beverages.The company has achieved tremendous growth since 1993 when it commenced operations and presently employs about 1015 people across the country.
Promasidor holds a leading position in the Nigerian powdered milk market with its Cowbell Milk brand which has found its way into the hearts and homes of thousands of consumers.
