Nigerian Institute of Public Relations, Lagos State Chapter has announced the sixth Lagos Digital PR Summit, themed: Social Selling, holding at The Nest Innovation Technology Park, 1A Hughes Avenue, Yaba, Lagos from Wed. 20th – Thurs 21st, October 2019 by 10:00AM – 5:00PM daily.
In partnership with multinational technology companies specializing in Internet-related services including social media and social networking service and leading digital marketing communications firms, the Lagos Digital Public Relations Summit is a two-day experiential gathering of communicators focused on achieving collective intelligence to equip and capacitate them with high-level digital public relations strategies, tactics and how-to’s so they can do their jobs better and lift their social media campaign results.
The Lagos Digital Public Relations Summit is the experiential gathering of communicators focused on achieving collective intelligence to equip and capacitate communicators with high-level digital communication strategies, tactics and how-to are so they can do their jobs better and lift their online media campaign results.
The Lagos Digital Public Relations Summit is open to Generation X and Millennials managing information in the public sector, corporate, brand, media, and non-governmental organizations to equip and expose them to contemporary techniques and glean new insights into the fast-growing digital media ecosystem for modern-day strategic communication practice.
COURSE MODULES:
1. Public Relations in the Digital Era
2. Strategies on Building a Virtual Community
3. Writing for Online Audiences
4. Social Media Management
5. Transform your Communications with Storytelling
6. Content Development and Marketing
7. Developing Compelling Visuals and Copies
8. Social & Digital Crisis Management
9. Importance of Data in Public Relations
10. Measuring and Evaluating PR
11. Trademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space
BENEFITS
Attendees will learn, among others, practical knowledge on how to:
• Strategies on Building a Virtual Community
• Deeper understanding of trademarks, copyright and publicity rights
• Opportunity to understand and adapt to the fast-growing digital communication landscape
• How to maintain a solid, authoritative and consistent presence on the web
• The right mindset and perspective to craft great branded content
• A step-by-step blueprint to audit, plan, execute and measure your efforts
The web offers amazing opportunities but to be successful public relations practitioners need to understand how the medium works. The Digital Public Relations Summit refreshes their knowledge and offering them the strategies and know how to connect more deeply with the target audiences online.
Our Faculty is made up of experienced senior executives and even CEOs of leading digital marketing and perception management organisations. We are distinguished by the quality of our faculty who are not just skilled platform speakers but industry experts who have achieved success in the corporate world. They have been in the trenches and bring their distinctive insights and practical experience to every training they facilitate. These amazing group of individuals dedicate their time and knowledge contributing to the successes of the Lagos Digital Public Relations Summit.
We invite you to BOOK A SEAT NOW to avail yourself or colleague the opportunity to become better equipped and digitally savvy professionals as digital communication deepens.
Please, register HERE.
